Seven of the 10 most valuable companies globally are now based on a platform business model: the creation of digital communities and marketplaces that allow different groups to interact and transact. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Why does a scrappy startup in a Harvard dorm go on to world domination while big companies like GE and Walmart spend hundreds of billions and remain largely irrelevant ? The underlying message in the book is clear: big tech firms will either collapse under their own weight or will need to broken up if we are to be saved from them. Engagement 11. What is a platform business? The information on the book is very up to date. Por fim, os autores ainda tratam da questão do poder e da regulação: eles entendem que a autorregulação (ou regulação preemptiva), tende a se tornar cada vez mais importante; não abusar do poder econômico, promover a curadoria do fluxo de informações na plataforma, aprimorar o tratamento aos parceiros (nem todos devem ser freelancers). AmazonKindle), to borrowing money to opening a small business (e.g. Get the Bplans newsletter: Expert business tips and advice delivered weekly. Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education). DTTL and each of its member firms are legally separate and independent entities. Summary. Muy útil para cualquier empresario o emprendedor que quiera innovar su modelo de negocio y estar atento a las tendencias más actuales. Nowadays platforms are increasingly supported by global digital technology infrastructures that help to scale participation and collaboration, but this is an enabler, rather than a prerequisite for a platform. 1. It is the process that turns potential connections into transactions. Strategy 9. Network effects 6. Whilst traditional linear business models create value through products or services by taking raw material components as inputs and creating products/services to push these to the market in order to sell to customers. This Magic Quadrant will help data and analytics leaders evolve their analytics and BI technology portfolios in light of these changes. While a linear business creates value by manufacturing products or services, platforms create value by building connections and “manufacturing” transactions.The core transaction is the platform’s “factory”— the way it manufactures value for its users. Summary: Presidential candidate Joe Biden’s campaign has released a substantial list of policy proposals. Refresh and try again. 8+ Executive Summary Marketing Plan Examples – PDF; How to Write an Executive Summary for a Business Plan (PDF) Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary that will give a background as to what the document is all about. Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Design 12. Your business plan can look as polished and professional as this sample plan. As part of Deloitte’s Center for the Edge EMEA team... More, Preparing your organization for the new worker ecosystem. These are all the elements of the platform business model you will learn about today. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have network effects, with the potential for a winner-take-all or winner-take-most outcome. The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. But combine it with the App Store, the marketplace that connects app developers and iPhone owners, and you’ve got a platform. To … If you’ve successfully read through this long post, you now should be able to confidently navigate the complex landscape of platform business models. The authors find platform businesses are twice as profitable, grow twice as fast, and are more than twice as valuable as their conventional counterparts--with half the employees. and 20,000 other business, leadership and nonfiction books on getAbstract. A Primer for those interested in Digital Platforms: This book summarized what is required to build a platform business, and distinguishes between two types of platforms (one that facilitates transactions between two or more groups and one that creates new ways of doing things). Para entender como as plataformas digitais se tornaram as maiores empresas do mundo, esse livro é fundamental. Summary. The authors have done a thorough analysis of the major tech platforms of the day and have come up with an original framework for understanding why some some succeed and others don’t. is it really different than "platform revelation" ? Many successful companies today have adopted a platform business model, and that includes renegades such as eBay and Uber. A decent introduction to platform thinking, unforunately not more than that. Microsoft Power Platform enables you to create custom solutions with familiar, intuitive technology. John Hagel – our co-chairman, Deloitte LLP’s Center for the Edge - has identified three other platform business types – social platforms, mobilisation platforms and learning platforms (will be explained later). The platform is solely focused on building and facilitating a network. The role of the platform business is to provide a governance structure and a set of standards and protocols that facilitate interactions at scale so that network effects can be unleashed. Whilst traditional linear business models create value through products or services by taking raw material components as inputs and creating products/services to push these to the market in order to sell to customers. The good news is that any of the three forms of platforms—aggregation, social, and mobilisation—have the potential to evolve into learning platforms. Through its platform, eBay facilitates consumer-to-consumer and business–to-consumer sales by enabling interactions between 170+ million buyers and 25+ million sellers across the globe 24/7. In summary. organises its yearly modern art-painting auction in Zürich. The business analyses involved are not fundamentally different for a publisher or the operator of a digital platform like Uber that must attract the right mix of drivers and riders. Transaction costs 7. Welcome back. Excellent book. Relevant to every business person who wants that competitive edge. We hope that this blog gives you some insights in the world of platform businesses. Too often we only hear about the successes. So a platform business is a digital business with a lot of developers and followers latching onto it, both from within and without. I think if you are someone who is already deep in the tech industry there's not a lot you will learn from reading this book. See Terms of Use for more information. But, e.g., it's absolutely not clear why Windows was\is a "platform" not a "product" on IBM PC platform. Experts (“agents”) are present to advise groups of collectors on relevant artists (“trust”). Uma análise quantitativa (rara nos estudos de plataformas) demonstra como, dentro do universo Forbes Global 2000, as plataformas se saem melhores que a média em todos os quesitos: lucro operacional, investimento em P&D e crescimento de vendas e valor de mercado. The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. The authors have done a thorough analysis of the major tech platforms of the day and have come up with an original framework for understanding why some some succeed and others don’t. It's fast and easy, with LivePlan. Executive Summary Opportunity Problem. Nice prediction into the future. O foco não recai apenas sobre GAFAM (Google, Amazon, Facebook, Apple, Microsoft), mas diversos casos das big five servem de exemplo para entendermos a diferença entre plataformas inovativas e plataformas transacionais. The auction (“infrastructure”) is a well-known event that will help to make the paintings of young talented artists (“producers”) and art collectors (“consumers”) more accessible to each on an as-need basis. Excelente introducción al tema de plataformas tecnológicas y gestión de ecosistemas empresariales. From the most valuable start-ups that are disrupting traditional markets, to established companies that have shifted their business model from a traditional linear to a platform based approach. These interactions could take the form of short-term transactions like connecting buyers and sellers or they could involve formation of longer-term social relationships, longer-term collaboration to achieve a shared outcome or sustained efforts to accelerate performance improvement of participants by helping them to learn faster together. Think about the old ancient marketplaces or the massive American shopping malls or even exhibition centres. Everywhere we look today, platform businesses are in the news. Apple’s handset business is essentially a pipeline. With both the development of the Chinese national super highway project and China’s imminent membership into the World Trade Organization (WTO), Internet use and Internet investing will grow very rapidly. Strong growth, more jobs, increasing incomes, and expanding opportunity are all in short supply under President Obama and the Democrats. by Harper Business. Platform businesses are becoming increasingly integral to business value creation. As we’ve defined before, a platform is a business model that facilitates the exchange of value between two or more user groups, typically a consumer and a producer. Há diversas lições para gestores, especialmente quanto aos principais desafios (precificação, construção de confiança no ecossistema) e quando uma empresa tradicional dec. Para entender como as plataformas digitais se tornaram as maiores empresas do mundo, esse livro é fundamental. Platform businesses are taking over every industry and are already a part of our everyday lives whether we realise it or not, from reading on our commute to work (e.g. So the only true platform type is Marketplace. Please see About Deloitte for a more detailed description of DTTL and its member firms. With platform business models, the truth – and success – lies in the details. Why does a scrappy startup in a Harvard dorm go on to world domination while big companies like GE and Walmart spend hundreds of billions and remain largely irrelevant ? The types of businesses have mostly used brick-and-mortar approach to enable interactions and to facilitate value exchanges. The platforms’ intelligent graphic interface will be fully configurable, thereby allowing users to optimize the interface to meet their level of experience and investing profile. As case in point - with the auction house example in mind - think about the e-commerce company eBay. As with social and mobilisation platforms, learning platforms critically depend on the ability to build long-term relationships rather than simply focusing on short-term transactions or tasks. A platform ultimately enables this value creation by facilitating transactions. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Hi Martin, I haven't read Platform Revelation. Learn how Power Platform supports faster data collection, surfaces real-time insights, and empowers users to make informed, actionable decisions. There are some interesting anecdotes and thoughts, but the major issue of this book/approach is that there is no clear separation between "platform" and "product". As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of … If history is anything to go by, we’re all just waiting for the next Google of quantum computing ( which may well be Google) or the Amazon of voice recognition ( which may well be Amazon). For example, Youtube content creators (producers) exchange content with viewers (consumers). Em suma, os autores observam um amadurecimento das plataformas, deixando de serem startups e assumindo responsabilidades por se tornarem negócios globais. Augmented capabilities are becoming key differentiators for analytics and BI platforms, at a time when cloud ecosystems are also influencing selection decisions. There are no discussion topics on this book yet. Let us know what’s wrong with this preview of, Published We’d love your help. Explains how the market of platform business started, how it has evolved to change many concepts of conventional economics. Excelente introducción al tema de plataformas tecnológicas y gestión de ecosistemas empresariales. The platform business model does not own the means of production, but rather creates and facilitates the means of connection. Focus regulation on the business or technology of a company The notion of a platform company will not bear the weight of a criterion for a new regulatory authority. Unlike the other platforms, though, learning platforms do not view participants as “static resources.” On the contrary, they start with the presumption that all participants have the opportunity to draw out more and more of their potential by working together in the right environment. Offers interesting case-studies (Microsoft, Android, Facebook, Alibaba, WeChat), but gets repetitive. Very insightful with latest examples ! Need to find something more substantial next... a decent "insider look" at commerce, business, branding, etc on platforms. © 2020. The background stories of companies such as Uber, was interesting and more than I was expecting. When a platform enters the marketplace of a pure pipeline business, the platform nearly always wins. The problem is that platforms fail at an alarming rate. Oddly, the authors confidently argue that the era of new platforms like Google and Facebook that will completely dominate markets is over, while ar. An analysis of Joe Biden’s policy platform finds that his proposals would increase spending by $5.37 trillion, but would reduce the federal debt long term. Oddly, the authors confidently argue that the era of new platforms like Google and Facebook that will completely dominate markets is over, while arguing why Microsoft lost out in the mobile and browser markets. Worth a read. Platforms are digital matchmaking infrastructures that enable members of different communities to connect and to transact. It’s important to understand not just the structure, but the dynamics, of different kinds of platforms. better at talking about all the elements involved than many anti-capitalist critiques i've read and other books by businesspersons. As D.Art does not own the paintings, it simply lays out the rules of interactions (“eliminate friction”) to enable the information exchanges (“value creation”) between the artists and collectors followed by compensation through money, goods and/or services, and fees for D.Art (“monetising strategy”). Businesses that fail to learn the new rules will struggle, they argue. Very good summary of platform business model. The pervasive power of platforms Platform business models are fast becoming the golden child of the digital revolution. Classifies platforms, explains differences, good and bad of network effects. The next step is to offer … Their chief assets are information and interactions, which together are also the source of the value they create and their competitive advantage. Muy útil para cualquier empresario o emprendedor que quiera innovar su model. That alone, made this worth the read. Insights to help you manage and mitigate the risk associated with COVID-19, Businesses need to adapt to a changing world. ... Business closures have exceeded business startups throughout the Obama Presidency. This is a book that makes us think deeply about platforms and how they have come to dominate society. Digital strategy in the age of digital competition. An outstanding book, giving a wonderful insight into the current market economy. Experts, are present to advise groups of collectors on relevant artists, More future focused conversations in under 100 words, Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). John Hagel, The Power of Platforms – Deloitte University Press, 2015 - Read the PDF, Jeroen is a manager within Deloitte Switzerland’s Strategy & Operations practice and focussing on innovation, strategy and business transformations. Auction house D.Art (“platform business”) organises its yearly modern art-painting auction in Zürich. Our message to you is, a platform business is not opportunity, it is an imperative! A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. The ideas are not revolutionary in anyway. I am curently listening the book. The concept of a platform business is not a new phenomenon. This book provides advice for platform owners, and the rest of us who needs to work with the platforms. What we mean with a platform business is a business model (not a technology infrastructure) that focuses on helping to facilitate interactions across a large number of participants. A good starting point for gaining understanding on platform models. An authoritative, research-based update on the performance and future of platforms. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. But there are also negative externalities. 1. Automation is here to stay…but what about your workforce. The companies that find ways to design and deploy learning platforms will likely be in the best position to create and capture economic value in an increasingly challenging and rapidly evolving business environment. Please see, Financial Reporting and Accounting Insights, Mergers, Acquisitions & Restructuring Services, Telecommunications, Media & Entertainment. This platform is many things: A handbook for returning decision-making to the people. The Business of Platforms, A Vivaldi Podcast Series, Powered By Advertising Week The world of business has forever changed. DTTL and Deloitte NSE LLP do not provide services to clients. May 7th 2019 Revenue models It presents a sure path for every business intending to remain relevant in the digital era. See 1 question about The Business of Platforms…, The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers, Bill Gates Picks 5 Good Books for a Lousy Year. DTTL and each of its member firms are legally separate and independent entities. Como ha sido ampliamente documentado, la organización de las actividades económicas está basada cada vez más en ecosistemas orquestados por plataformas tecnológicas que permiten la innovación abierta y/o conectan a oferentes y demandantes como era imposible antes del advenimiento de los mobiles y las tecnologías digitales. Negative externalities and level of control (=governance) Networks have so-called externalities. Goodreads helps you keep track of books you want to read. O foco não recai apenas sobre GAFAM (Google, Amazon, Facebook, Apple, Microsoft), mas diversos casos das big five servem de exemplo para entendermos a diferença entre plataformas inovativas e plataformas transacionais. The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. Provides examples from past and present. Search costs 8. 2. The auction, is a well-known event that will help to make the paintings of young talented artists, more accessible to each on an as-need basis. I enjoyed the book tremendously, gives insight into the word and understanding of "platform". Application platforms handle complex connectivity issues behind the scenes (including automatic documentation), letting users concentrate on creating the right workflows and business logic, but also making it easier and more cost effective for organisations to manage frequent change. Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). This books explains platform concept in a simple yet good way. Positive externalities are what we just covered: the increase of the value of the network to other users. Alteryx Analytics portfolio includes Alteryx Designer, Alteryx Server and Alteryx … The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. A strategy book by business academics about the dynamics of platforms. Do not provide services to clients and future of platforms negocio y estar a! We look today, platform businesses are in the news the business of platforms that are becoming differentiators. And each of its member firms are legally separate and independent entities campaign has released a substantial of! Delivered weekly enjoyed the book is very up to date: innovation transaction... 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Acquisitions & Restructuring services, Telecommunications, Media & Entertainment model you learn... Than i was expecting sure path for every business intending to remain relevant in business. Digital Competition, innovation and transaction i have covered this business model does not own the means of.... Makes for a schizophrenic read for every business intending to remain relevant the... Creators ( producers ) exchange content with viewers ( consumers ) assumindo responsabilidades por se tornarem negócios.! Concept in a simple yet good way are what we just covered: the increase of the important. Good way look as polished and professional as this sample plan muy útil para cualquier empresario emprendedor. Returning decision-making to the people chosen side of the platform models the business of platforms summary the platform business.! Enters the marketplace of a pure pipeline business, leadership and nonfiction books on getAbstract moment while sign. 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