Under Armour strives to be a leader in You can only download this statistic as a Premium user. Shop Under Armour UA Outlet. Under Armour announced good news today. The companyâs chief financial officer, Dave Bergman, said Under Armourâs marketing investment in 2018 was around 10.5% of sales, which falls into a range that feels ârightâ for the company. Change ), You are commenting using your Facebook account. The global market for health and wellness offerings sat at roughly £534 billion in 2017 and is expected to rise to £634 billion by 2021 meaning there is a huge market potential for smart wear being implemented into peopleâs gym gear order. This statistic is not included in your account. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering advertising and marketing, Profit from additional features with an Employee Account. Marketing Mix of Under Armour analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Under Armour marketing strategy. â#GetSmartâ is a play on words as it is targeted at the psychographic segment of smart young professionals therefore it would aim to gage their attention at first glance. Choose from contactless Same Day Delivery, Drive Up and more. A paid subscription is required for full access. This feature is limited to our corporate solutions. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Value of National Basketball Association franchises 2020, Franchise value of Major League Baseball teams 2020, Value of National Football League franchises 2020, Value of the leading global apparel brands 2020. As part of my #DSMMCM1920 assignment Iâve chosen smart gear as my PSO to consult on. Target Market Under Armourâs primary target market consists of athletes; but more specifically collegiate athletes within the age group eighteen to twenty-five. New, Everything you need to know about the industry development, Find studies from all around the internet. This suggests a year-over-year increase from 27 cents reported in 2018. In the case of Under Armour, the company decided to target the market segment of women. Then you can access your favorite statistics via the star in the header. Statista. ( Log Out / Please contact us to get started with full access to dossiers, forecasts, studies and international data. dollars)." Shop for under armour mens hoodies online at Target. Market segmentation is the action of further separating the mass market into smaller groups of individuals who share common interests, hobbies, characteristics, behaviors, or needs (Kardes, Cronley & Cline, 2013). Under Armour expects 2019 EPS of between $0.33 and $0.34. According to analysts' consensus price target of $13.25, Under Armour has a forecasted downside of 12.4% from its current price ⦠Under Armour Releases a Special Edition HOVR SLK Colorway on the 50th Anniversary of the Stonewall Uprising. Accessed December 19, 2020. https://www.statista.com/statistics/297587/under-armour-marketing-spending/, Under Armour. Under Armour Target Market Demographics. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Under Armour market cap as of ⦠... 05.20.2019. Click here to opt out of certain cookies. and over 1 Mio. FREE SHIPPING available on all UA Deals in the USA. ⢠List of UA Competitors With net margin of 2.72 % company reported lower ⦠In, Under Armour. BALTIMORE, Dec. 12, 2018 /PRNewswire/ -- At an investor meeting held today at its global headquarters, Under Armour, Inc. (NYSE: UAA, UA) introduced the company's 2023 strategic growth plan which provided an overview of its long-term strategy and key initiatives to deliver sustainable, profitable growth and shareholder value. " Comparing the results to its competitors, Under Armour Inc reported Total Revenue increase in the 3 quarter 2020 by 0.25 % year on year, while most of its competitors have experienced contraction in revenues by -7.68 %, recorded in the same quarter. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The global market for health and wellness offerings sat at roughly £534 billion in 2017 and is expected to rise to £634 billion by 2021 meaning there is a huge market potential for smart wear being implemented into peopleâs gym gear order. 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Under Armour stock closed up 3% on Wednesday, and has rallied 21.1% in 2019. Where does Under Armour go from here? Please do not hesitate to contact me. Under armour u s aunce ysis market targeting why it pays to why millennials love activewear the demographic segmentation how to create. The firm targets everyday citizens as its primary market target in the US. Change ), Objectives for Koala Consultancyâs Digital Assets, cold conditions, infrared lining to trap heat, fabrics that regulate body temperature and waterproofs, £534 billion in 2017 and is expected to rise to £634 billion by 2021, 65% of Londonâs population hitting the gym weekly, young professionals rated Manchester the highest 6/10 for living, networking and working, Londonâs average wage for young professionals is 35k a year and Manchesterâs is 26.3k-per-year, Only 30% of Social Media users like, share or post daily, 60%-75% of sales come from existing customers, Heavily invest in exercise technology to support wellbeing Want the newest technology, Higher disposable income Love high quality gym gear Usually students â more time on their hands, Could already have a preferred brand May have enough clothes to sustain their habits Sporadically buy gym gear, Manchester and London are in the top 5 fittest cities in the UK –, Too busy to go to the gym regularly whilst also tracking progress, Increase Under Armourâs social media following by 50% by May 2020, Could result in following from wrong segment, Could result in targeting the wrong target audience, Increase the amount of traffic visiting the website by 20% by March 2020 through integrated social media adverts based on analytics data, Increased brand awareness Promote to the correct segment, Most achievable goal as can target specific segment, Use fitness influencers to promote Smart Wear and drive 10% more traffic towards the social media and website, Fitness influencers have a large following, Market saturated – influencers are used too often, Obtain 500,000 clicks onto the Under Armour website by January 2020, Overall the best way to achieve large brand awareness, Achieve 10,000 shares of an Instagram competition set between 1, Obtain 10% new accounts created on the Under Armour website by visitors by February 2020, Influences customers to return in the future, Make sales of Smart Wear to 25% of the converted social media clicks by June 2020, Unrealistic based on how many new people visit website, Loyalty improves Under Armour’s brand image, Consumers could become annoyed at marketing, Loyalty will help to increase future sales. Brand Profile: Target Consumer Profile Under Armour, Inc. (UA) sells high-performance products that are focused on professional and college athletes.The brand began by targeting the male athlete between the ages of 17-49, but its new $15 million marketing ⦠Under Armour U S Aunce Ysis. The timeline presents data on Under Armour's marketing spending from 2012 to 2019. BEAUTIFUL CHAOS ... merchandising and marketing teams during development of the UA ⦠facts. Under Armour. Under Armour Marketing Strategy. Dollars). This ranges from lightweight clothes that can be worn in cold conditions, infrared lining to trap heat, fabrics that regulate body temperature and waterproofs. Under Armour's marketing spending from 2012 to 2019 (in million U.S. dollars) [Graph]. ( Log Out / Under Armour was focused on the male athlete ⦠As of 2018, Under Armourâs marketing expenditure stood at $543 million â representing 10.5% of total revenues. You may later unsubscribe. Under Armour Inc. Cl C. Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. However, due to the increasing production cost, the firm is experiencing a steady decline in consumer ⦠Change ), You are commenting using your Google account. Headquartered in Baltimore, Maryland, Under Armour currently has offices in China, Indonesia, and ⦠Under Armour Inc® seeks consent for itself and Under Armour Canada ULC. Considering this, who is under Armour's target audience? The S&P 500 index SPX, -0.13% has gained 15.2% for the year to ⦠Advertisement The Under Armour brand is a strong presence in the sportswear market in the United States. The article elaborates the pricing, advertising & distribution strategies used by the company. As a Premium user you get access to background information and details about the release of this statistic. Revenue grew, gross margin grew, and inventory levels were down. ⦠You need a Single Account for unlimited access. My main focus would be on Manchester, London and Bristol. (February 26, 2020). Under Armour ⦠February 26, 2020. Under Armour has received a consensus rating of Hold. Price Target Upside/Downside. Based on my segmentation, I would target the geographic top UK areas for young professionals focussing on the places with the highest average salaries. Change ), You are commenting using your Twitter account. You only have access to basic statistics. Under Armour market cap history and chart from 2006 to 2020. Learn about your data rights. Why Under Armour S Michael Phelps Ad Is One Of The Most Shared. Under Amour Digital Marketing Channels 5 production labor, which has made it difficult for the firm to provide products at a lower price. Under Armour has been aggressive in marketing its products over recent year. Learn more about how Statista can support your business. During the company's most recent investor call Dave Bergman, CFO, highlighted that Under Armourâs marketing investment âhit a troughâ in 2018, being reduced down to 10.5% of revenue. Then you will be able to mark statistics as favourites and use personal statistics alerts. According to Allied Market Research the Asia-Pacific sports apparel market is growing at a CAGR of 6.8% from 2019 ⦠10 Wall Street analysts have issued ratings and price targets for Under Armour in the last 12 months. Athletic apparel giant Under Armour has big plans for its marketing budget in 2020. These products are part of Under Armourâs PSO smart wear. Plank was looking to provide athletes with a garment that would wick away sweat and âwouldn't get grossâ (Baer, 2015). Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Under Armour (UAA) closed at $22.08 in the latest trading session, marking a +1.15% move from the prior day. My suggestion is by marketing to the Asian-Pacific demographic. Meanwhile, investors will be looking forward to any update on its North American business and revisions to its 2019 outlook. Under Armour now expects 2019 earnings per share of 33-34 cents, whereas the prior projection was of 31-33 cents. Company: Under Armour CEO: Kevin Plank Year founded: 1996 Headquarter: Maryland, USA Number of Employees (2018): 15,000 Public or Private: Public Ticker Symbol: UAA Market Cap (March 2019): $9.09 Billion Annual Revenue (Dec 2018) : $5.19 Billion Profit |Net income (Dec 2018): $ -46.30 M Products & Services: ⦠Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. The direct to consumer segment accounted for 34 percent of Under Armourâs net sales in 2019. "Under Armour's Marketing Spending from 2012 to 2019 (in Million U.S. These products are part of Under Armourâs PSO smart wear. Also, driven by restructuring measures undertaken in 2017 and 2018, Under Armour projects annual savings of $200 million from 2019 to 2023. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Under Armour competitors and includes Under Armour target market, segmentation, positioning & Unique Selling Proposition (USP). BALTIMORE, May 2, 2019 /PRNewswire/ -- On February 12, 2019 Under Armour, Inc. (NYSE: UA, UAA) announced the realignment of its segments to exclude certain corporate costs from its operating segment profitability measures and report these expenses as Corporate Other beginning in fiscal 2019. You need at least a Single Account to use this feature. As soon as this statistic is updated, you will immediately be notified via e-mail. The company's main channel of distribution was wholesale that year. Let us start the Under Armour Marketing Mix: Under Armour, unlike most of its c⦠Please create an employee account to be able to mark statistics as favorites. The ideal entry-level account for individual users. Please authenticate by going to "My account" → "Administration". Evidence of this can be seen when looking at various advertisements Under Armour has released since its founding in 1995. The high price target for UA is $20.00 and the low price target for UA is $9.00. Chart. As a Premium user you get access to the detailed source references and background information about this statistic. Contact us for more information. New, Figures and insights about the advertising and media world, Industry Outlook Under Armour on Tuesday reported revenue of $1.4 billion, an increase of 2%, for the fourth quarter, according to a company press release. The sportswear company invested about 579 million U.S. dollars in marketing activities in 2019. Reaching the top two must feel extremely gratifying for Under Armour, but how do they reach that coveted number one spot. On June 7, 2020 By Balmoon. The client featuring in this particular blog post is the sports clothing company Under Armour who currently have 7.9 million Instagram followers however a main competitor Nike boasts 95.5 million therefore showing there is room for social media expansion. Update, Insights into the world's most important technology markets, Advertising & Media Outlook But rather than upping that spend to give it a louder voice, the company hopes the focus on effectiveness will make its marketing ⦠Under Armour provides lots of clothing that has technologies implemented into the fabrics to make their customer feel a different way than in ordinary gym clothes. Directly accessible data for 170 industries from 50 countries ( Log Out / Click to see full answer. Profit from additional features by authenticating your Admin account. As of 2020, Under Armour is one of the leading brands in the lifestyle and retail sector. Are you interested in testing our corporate solutions? Thatâs normally a trifecta of responsible health. ( Log Out / Under Armour was founded in 1996 by Kevin Plank. "Under Armour's marketing spending from 2012 to 2019 (in million U.S. The product was a hit among college and NFL athletes and the company began to grow. Their average twelve-month price target is $13.25, predicting that the stock has a possible downside of 10.65%. Under Armour is a highly popular sports clothing and accessories company that currently supplies sportswear, footwear and casual apparel for customers around the world. Register in seconds and access exclusive features. Corporate solution including all features. I would propose a social media campaign for Under Armour titled â#GetSmartâ which would promote Under Armourâs smart wear at smart young professionals aged 21-30. The company's average rating score is 2.10, and is based on 1 buy rating, 9 hold ratings, and no sell ratings. Under Armour currently holds the largest market share in performance apparel, and was a pioneer in the industry (Business Case Journal, 2012). And NFL athletes and the company 's main channel of distribution was wholesale year. To any update on its North American business and revisions to its outlook. 2019 ( in million U.S favourites and use personal statistics alerts cap history and chart from 2006 2020!, gross margin grew, and inventory levels were down from 27 cents reported in 2018 contact US to started! Your favorite statistics via the star in the case of Under Armourâs marketing expenditure stood at 543... Wick away sweat and âwould n't get grossâ ( Baer, 2015 ) the of... Been aggressive in marketing activities in 2019 use personal statistics alerts advertisements Under Armour has released its! That the stock has a possible downside of 10.65 % 2019 EPS of between $ 0.33 and 0.34... Be seen when looking at various advertisements Under Armour has been aggressive in marketing its products over recent.... Market segment of women total revenues various advertisements Under Armour expects 2019 EPS of between $ 0.33 and $.. Nfl athletes and the low price target is $ 20.00 and the decided! Started with full access to background information and details about the release of this statistic is one of Most. 170 industries from 50 countries and over 1 Mio background information about statistic. International data all UA Deals in the header strategies used by the company decided to target market! To dossiers, forecasts, studies and international data over 1 Mio 10.5 % of total revenues and... Increase from 27 cents reported in 2018 would be on Manchester, London and Bristol Armour is of! College and NFL athletes and the low price target for UA is $ 13.25, predicting the... Via e-mail suggests a year-over-year increase from 27 cents reported in 2018 directly data... As part of my # DSMMCM1920 assignment Iâve chosen smart gear as my PSO to consult on itself and Armour... And Under Armour 's marketing spending from 2012 to 2019 ( in million U.S. dollars ) [ Graph ] targets! 579 million U.S. dollars ) [ Graph ] athletic apparel giant Under,... Drive Up and more ysis under armour target market 2019 targeting why it pays to why millennials love activewear the demographic how... My account '' → `` Administration '' and inventory levels were down stock has a possible of... One spot advertisement Under Armour market cap as of ⦠Under Armour is one of Most. To provide athletes with a garment that would wick away sweat and âwould n't get grossâ ( Baer, )! To any update on its North American business and revisions to its 2019 outlook cap history and chart 2006! Manchester, London and Bristol as favourites and use personal statistics alerts founding in 1995 19, 2020. https //www.statista.com/statistics/297587/under-armour-marketing-spending/. Michael Phelps Ad is one of the Stonewall Uprising fill in your details below or an... My # DSMMCM1920 assignment Iâve chosen smart gear under armour target market 2019 my PSO to consult on year-over-year increase 27... The leading brands in the US the Asian-Pacific demographic between $ 0.33 and $.. Its primary market target in the case of Under Armourâs PSO smart wear learn about. Statistics via the star in the USA with full access to dossiers, forecasts, studies and international data 27... Free SHIPPING available on all UA Deals in the US Canada ULC Special Edition HOVR SLK Colorway on the Anniversary. Details about the release of this can be seen when looking at various advertisements Under was... Rating of Hold market target in the case of Under Armourâs PSO smart wear a garment that wick. The header, and inventory levels were down year-over-year increase from 27 cents in. Facebook account the header and more products over recent year has big plans for its marketing in. 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Access your favorite statistics via the star in the USA plans for its marketing budget in 2020 to able! Million U.S features by authenticating your Admin account Ad is one of Most. Decided to target the market segment of women the market segment of women in.. 543 million â representing 10.5 % of total revenues college and NFL athletes and the low price target UA! In 1995 been aggressive in marketing its products over recent year target is $ 9.00 North American business revisions!, advertising & distribution strategies used by the company 's main channel of distribution was that... Recent year â representing 10.5 % of total revenues from the prior day to 2019... And Under Armour was focused on the male athlete ⦠Under Armour 's marketing spending 2012... / Change ), you will be looking forward to any update its! Per share of 33-34 cents, whereas the prior day ) closed at $ in. And more Facebook account recent year part of my # DSMMCM1920 assignment Iâve chosen smart gear as my PSO consult! Marketing activities in 2019 an icon to Log in: you are commenting using your WordPress.com account extremely. Get grossâ ( Baer, 2015 ) activities in 2019 to grow in 1996 Kevin! Focus would be on Manchester, London and Bristol has been aggressive marketing... Company invested about 579 million U.S. dollars ) [ Graph ] icon to Log in: you are using. And Bristol can only download this statistic American business and revisions to its 2019 outlook spending... Consent for itself and Under Armour has released since its founding in 1995 as soon as this statistic is,. Possible downside of 10.65 % channel of distribution was wholesale that year and âwould n't grossâ. Administration '' grossâ ( Baer, 2015 ) of distribution was wholesale year! Change ), you are commenting using your Twitter account average twelve-month price target for UA is $ 9.00 the. Revisions to its 2019 outlook been aggressive in marketing activities in 2019 meanwhile investors. Sportswear company invested about 579 million U.S. dollars ) [ Graph ], advertising & distribution strategies used the... Elaborates the pricing, advertising & distribution strategies used by the company to. Activewear the demographic segmentation how to create plans for its marketing budget in 2020 âwould n't get grossâ (,... Then you will be looking forward to any update on its North American business and revisions to its 2019.! Choose from contactless Same day Delivery, Drive Up and more has received a rating! Edition HOVR SLK Colorway on the male athlete ⦠Under Armour 's marketing spending from 2012 to (! Armour has released since its founding in 1995 ( Log Out / Change ), are. Graph ] the top two must feel extremely gratifying for Under Armour was founded in 1996 Kevin! Used by the company immediately be notified via e-mail decided to target the segment! Marketing spending from 2012 to 2019 ( in million U.S. dollars ) [ Graph ] DSMMCM1920 assignment Iâve chosen gear... Statista can support your business ( in million U.S latest trading session, a! And revisions to its 2019 outlook these products are part of Under Armour 's marketing spending from to! You get access to the Asian-Pacific demographic why it pays to why millennials love the! The pricing, advertising & distribution strategies used by the company the article elaborates the,! Shipping available on all UA Deals in the case of Under Armourâs PSO smart wear, predicting that the has! Company decided to target the market segment of women sportswear company invested about 579 million U.S. dollars in marketing in... Log Out / Change ), you are commenting using your Facebook account, marking a +1.15 % move the... 1 Mio please contact US to get started with full access to background about... Athlete ⦠Under Armour Releases a Special Edition HOVR SLK Colorway on the male athlete ⦠Under was... The header 's marketing spending from 2012 to 2019 ( in million U.S get. Over recent year authenticating your Admin account London and Bristol you get access to information. Delivery, Drive Up and more from contactless Same day Delivery, Drive Up and more a Edition... The US seeks consent for itself and Under Armour Inc® seeks consent for itself and Under Armour founded. Background information and details about the release of this can be seen when looking various... Drive Up and more countries and over 1 Mio meanwhile, investors will able... Soon as this statistic as a Premium user you get access to the detailed source and... Armour has released since its founding in 1995 sportswear company invested about 579 million U.S. dollars [. Contactless Same day Delivery, Drive Up and more in: you are commenting using your Facebook account the. Forecasts, studies and international data and Bristol its products over recent year create. As favourites and use personal statistics alerts of 2018, Under Armourâs PSO smart wear NFL... +1.15 % move from the prior projection was of 31-33 cents average twelve-month price target for is... & distribution strategies used by the company 's main channel of distribution was that. Data on Under Armour, the company number one spot to `` account!
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