The Coca-Cola Company Acquires Remaining Stake in fairlife LLC. { The Coca-Cola Company Acquires fairlife. CHICAGO, Ill. — The Coca-Cola Company announced Friday (Jan. 3) that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk … Coca-Cola previously owned a 42.5% minority stake. fairlife LLC, which launched in 2012, started with a high-protein milk shake called Core Power and has grown to offer a broad portfolio of products in the fast-growing value-added dairy category in North America. Financial terms of the transaction were not disclosed. fairlife, LLC was founded in 2012 to produce nourishing and great-tasting milk beverages made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cowsâ milk. Some nutritionists … fairlife began in 2012 with the belief that milk and its natural health benefits can be used to create great tasting products that nourish consumers and fit into their modern lifestyles. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); The company says it is also taking a closer look at its supply chain following an undercover expose last June that reported severe calf abuse at one of its supplying farms. fairlife says it immediately discontinued the use of all milk from the farm and conducted multiple independent audits of all supplying dairies. The lower sugar, higher protein fairlife milk is offered in 1.5-litre bottles of 2% white, 2% chocolate, whole and skim milk. By Sherry Bunting, Farmshine, Friday, Jan. 10, 2020. Coca-Cola Co (NYSE: KO ) said Monday it now owns 100% of high-protein milk shake maker fairlife. Related tags: Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.â. The Coca-Cola Company today announced that it … Coca-Cola's strange new "super milk" Fairlife has officially hit shelves across the country. In addition, he sees value-added dairy products as a category growing steadily in the US – in contrast to the traditional fluid milk category. Subscribe, By Rachel Arthur fairlife was founded in 2014, seeing an opportunity to add value to milk. Fairlife is a producer and distributor of milk products, protein shakes and chocolate beverages. On January 3, 2020, The Coca-Cola Company announced that it acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk … ATLANTA — The Coca-Cola Co. has acquired fairlife L.L.C., a manufacturer of ultra-filtered, high protein dairy products from Select Milk Producers, Artesia, N.M. The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company. ATLANTA, Jan. 3, 2020 â The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. The Coca-Cola Co. announced Jan. 3 that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. Free newsletter January 3, 2020. vOut = vOut.toLowerCase(); Sign up to our free newsletter and get the latest news sent direct to your inbox. } { Coca-Cola already holds a 42.5% minority stake in fairlife, and a key role in the venture to date has been its distribution power, sending fairlife products nationwide via its Minute Maid network and Coca-Cola bottlers. Fairlife is "basically the premiumization of milk," Coca-Cola North America President Sandy Douglas said last year when the product was introduced. Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms. We’re investing with and in our farmers to ensure the most up-to-date animal welfare practices are encouraged and rewarded. A class action lawsuit claims that Fairlife LLC, owners of Fair Oaks Farms, abuse their dairy cows, contrary to the advertisements on their milk products. var vOut=""; The line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; fairlife Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife smart snacks®, a drinkable snack to help curb hunger between meals; fairlife® nutrition planâ¢, a nutrition shake to support oneâs journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience. Jan 9, 2020 Coca-Cola has bought the remaining stake in Fairlife from its joint venture partner Select Milk Producers, a dairy cooperative. function sanitize_gpt_value2(gptValue) We specialize in delicious, … âWe are excited for the next chapter of fairlifeâs growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,â fairlife CEO Tim Doelman said. Coca-Cola says fairlife will continue to run as a standalone business in Chicago; ‘giving fairlife CEO Tim Doelman and his team the space and running room they need to innovate and build the fairlife brand in a unique and fast-changing category’.. var aTags = gptValue.split(','); fairlife was founded in 2012. fairlife's headquarters is located in Chicago, Illinois, USA 60607. fairlife… Fairlife, which launched in 2012, started with a high-protein milk shake … “To say we were deeply saddened and disappointed is an understatement. What Happened Coca-Cola held a 42.5% stake in fairlife but is now the full owner of the … fairlife’s patented cold-filtration process seeks to concentrate the protein and calcium found naturally in cow’s milk - its ultra-filtered milk has 50% more protein and 50% less sugar than regular milk. vOut +=', '; dataLayer.push(dataLayerNews); But we knew we had to use this unfortunate incident to push for better. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. contact, 06-Jan-2020 return vOut; fairlife will continue to operate as a stand-alone business based in Chicago. | By: Jim Dickrell According to FOODDIVE, Coca-Cola has purchased the remainder of FairLife from Select Milk Producers. The Fair Oaks Farms class action lawsuit … Premium Indulgence, Free newsletter This process was inspired by the same process that removes impurities from water. $(document).ready(function() { for (var i=0; i < aTags.length; i++) In addition to the companyâs Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. âThis agreement will help ensure that we continue to build on fairlifeâs innovative history by combining their entrepreneurial spirit and innovation capabilities with the resources, reach and expertise of Coca-Cola.â. Subscribe That in of itself leads to a lot of controversy and many articles claim that Coke is looking to bank on people wanting ‘healthier’ drinks, including milk. dataLayerNews = {}; Financial terms of the transaction were not disclosed. dataLayerNews.related_tags = sanitize_gpt_value2("Coca-cola, fairlife, Dairy"); Coca-Cola … fairlife has grown its reach across the US over the last six years and in 2018 launched its flagship ultra-filtered milk in Canada. , "We’re working with our supplying farmers across the US to outline more detailed animal welfare policies and protocols for any farm supplying fairlife. âWe set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. It is also continuing to expand production capabilty in the US by complementing production in Coopersville, Mich. and Waco, Texas, with a new facility in Goodyear, Ariz. 06-Jan-2020 at 13:39 GMT. Photo by Courtney Love STATE COLLEGE, Pa. — Fairlife milk has been on a roller coaster the … “fairlife plays an important part in our strategy to continue growing as a total beverage company as we innovate to bring people more new products that meet their changing lifestyles and needs,” he said. - Last updated on Fairlife … In partnership with The Coca-Cola Company, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife drinks are available in the U.S. To learn more about fairlife and its collection of products, please visit fairlife.com or follow the company on Facebook, Instagram, and Twitter. Coca-Cola now owns 100% of Fairlife, up from its 42.5% stake. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. Starting this month, the Peterborough, Ontario, fairlife* plant will begin using 100 per cent Canadian milk for its ultrafiltered milk offerings. Ultrafiltered milk. And we continue to require that every farm in our supply chain is subject to regular third-party unannounced audits with clear action plans for learning and improvement after each audit.”, Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Fairlife milk is made by Coca-Cola. Weâre also working to reduce our environmental impact by replenishing water and promoting recycling. fairlife® ultra-filtered milk debuted in 2014, and sales have grown sharply since then, with strong double-digit growth each year since launch. var reg = new RegExp('\\W+', "g"); } Fair Oaks Farm in Japser County produces Fairlife Milk for the Coca Cola company. }); fairlife ultra-filtered milk debuted in the US in 2014. The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company. Milk is separated into 5 key components (water, butterfat, protein, vitamins and minerals and lactose) then recombined in different proportions. According to Nielsen AMC, fairlife surpassed $500 million in retail sales last year. We are excited to announce that fairlife is now fully part of the Coca-Cola family! , “This didn’t just mean correcting an isolated issue, but taking a closer look at everything we do to ensure we can continue to raise the bar on animal welfare throughout our supply chain. Coca-cola, fairlife, Dairy Its milk concentrates the goodness - such as protein and calcium - through a special filtration process. Fair Oaks, fairlife… see the connection? fairlife will continue its Canadian expansion with local production and sourcing in Ontario in spring 2020. “The disturbing abuse reported at one of our supplying farms last year was not in keeping with our values, our culture or who we are as a company,” said Doelman. if(i!=(aTags.length-1)) It has also innovated with new products such as high-protein recovery and nutrition shakes and drinkable snacks. Coca-Cola previously owned a 42.5% minority stake. Coca-Cola, By leigh wingfield. The $200m production and distribution facility is scheduled to open later this year, bringing around 140 jobs to the area. Previously, Coca-Cola owned a 42.5% share of Fairlife. Coca-Cola will provide resources and expertise in areas such as sustainability and supply chain management. Milk from our family-owned … Coca-Cola acquired the remaining stake in Fairlife from its joint venture partner Select Milk Producers, a dairy cooperative. To guide this journey, we’ve assembled a fairlife Animal Welfare Advisory Council to ensure we are both learning and leading for the short- and long-term. Coca-Cola now owns 100% of fairlife, up from its previous 42.5% minority stake. fairlife® nutrient-rich milk is made possible with our patented cold-filtration process. The brand also has been supported by the reach of Coca-Colaâs U.S. system with products distributed both through the Minute Maid distribution system, as well as by Coca-Cola bottlers across the country. If Fair Oaks Farms sounds familiar it may be … Buyer’s guide: Highly flexible PET preform injection molding systems, A future path for JNSD: download the white paper, Expanding the value of beverage through wellness, Discovering Lemon Myrtle – Research Summary Report, Download The Essential Guide to Tethered Closures, Reduce Sugar | Total Sweet Solutions from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry, fairlife with DHA, ultra-filtered milk with DHA Omega-3 fatty acids, fairlife smart snacks - a drinkable snack, fairlife nutrition plan (nutrition shake). Financial … As The Coca-Cola Company adds fairlife to its growing portfolio of brands in North America, we asked Coca-Cola North America President Jim Dinkins (left) and fairlife CEO Tim Doelman what excites them … Value-added dairy products have been growing steadily in the United States, in contrast to the traditional fluid milk category, with great-tasting, nutrient-dense fairlife milk products playing a significant role in that growth. Mike and Sue McCloskey are not only the founders of fairlife, they are the owners of Fair Oaks Farms. Sue McCloskey, who founded the Fairlife brand with her husband, speaks at the Pennsylvania Dairy Summit. Weâre constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. ATLANTA, Jan. 3, 2020 – The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. Jim Dinkins, Coca-Cola North America President, says the acquisition of fairlife is part of its mission to become a ‘total beverage company’ – one that plays in a number of categories far beyond its traditional soda stronghold. Since then it has seen double-digit growth each year and surpassed $500m in retail sales last year, according to Nielsen figures. Fairlife, which launched in 2012, started with its Core Power product, a high-protein milk … In 2018, fairlife also launched in Canada and will begin local production and sourcing in Ontario in spring 2020. fairlife is also continuing to expand production capabilty in the U.S. by complementing production in Coopersville, Mich. and Waco, Texas with a new facility under construction in Goodyear, Ariz. âfairlife is a great example of how weâre continually expanding our total beverage portfolio to bring people more of the brands they love,â said Jim Dinkins, president of Coca-Cola North America. 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