And while TikTok isn’t yet being utilized in this way, it likely won’t be long before this platform evolves and retailers begin homing in on ways to crack this platform open to shoppability. While there will likely always be a market for big-name influencers, don’t underestimate the sway of micro-influencers, who have smaller, better-defined audiences. This pandemic outbreak of Covid 19 has definitely brought a lot of changes in our lives. Bhavya Sukheja . 8. As people become more wary of posting in the public social media domain, and interactions migrate away from public view, marketing will also need to follow suit. Become the primary source of news information; 5. In response, he says “social networks jumped into action and provided us with new opportunities and upgrades that allowed us to connect digitally.” Buchbinder points to Instagram and Facebook's live video updates, which have included: In addition, says Buchbinder, Facebook, LinkedIn and other platforms offered ways to monetize events, “provid[ing] us with sorely needed functionality that will only continue to help us make the best of a bad situation in the year to come.". Influencers at this level offer a greater level of personalization and stronger audience engagement. You will no longer be able to see the number of likes other Instagram posts get, although you can still see likes on your own posts. Email. Users expect and want to have access to brands and products through social platforms -- the trick is to create a high level of interest through creative and engaging storytelling (which often relies on videos and influencer marketing). With more focus turning to digital communications to replace in-person interactions, social media budgets reached historic highs in 2020. VK. The dark ages for those without a paid social media budget may be over, says Patrick Pho, senior content producer and production manager at Volkswagen. Video continues to be one of the most important trends in the social media world. “Data privacy, online abuse, account security, as well as fake news and disinformation were big topics of discussion in the seemingly endless run of committee and senate hearings around the world. It is increasingly necessary to stay in touch with current trends to avoid falling behind. Here are five social media developments, per the PRNEWS editorial team and wider PR community, that have impacted communicators in 2020—and that are likely to have staying power. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Responsible commitment and humanization of networks. Focus on fun, simple engagement, be responsive to customer communication, and find meaningful ways to show social responsibility and a deeper level of social interaction. Pinterest. Can do stuff online more than ever before; 7. Will represent themselves as certain types of search … “Getting in early on this, before the pandemic, gave us an edge in speaking directly to our audience,” Stone shares. Twitter. Part of the reason is to make social media more enjoyable. TikTok is upping user engagement with its engaging, fresh and entertaining content that isn’t overly focused on a hard sell. Traditionally, social media … Data segmentation and the use of AI; 6. By 2020, more than 5 billion people will use social media platforms—that’s roughly two-thirds of the world’s population. Instead of using social as a mouthpiece for empty promises, strong CMOs will use the intelligence gathered by social media teams in 2021 to help the organization adapt to new buyer beliefs, new ways of doing commerce, and the new path to growth that requires balancing the twin demands of building a better business and better world. Image credit: Follow her on Twitter @SophieMaerowitz. Leave A Comment. 14 Social Media Advertising Trends to Watch in 2020. Most of the people spend a lot of time a day on various social media platforms. In short, TikTok is the antithesis of your mother’s Instagram account because it shuns the overly curated and filtered view of life Instagram has become known for. Home » Blog » 11 Social Media Trends To Pay Attention In 2020. Still, Pho notes, brand boycotts of Facebook and increased scrutiny over the 2020 election cycle indicate cracks in the armor of the elder platforms. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand. The first confinement saw the trend of “salon militancy” accelerate. By Dipshikha. “The era of social media regulation begins: Social media was in the spotlight for all the wrong reasons for much of 2019. Twitter is also jumping into the fray with six-second video ads. Another must is creating a frictionless shopping experience where customers don’t need to leave the social media site to buy products. Brands will need to have a keen eye for how video stories engage users (especially on platforms where the like button goes away). “2020 was the year we were all sent home and not allowed to come out,” summarizes Justin Buchbinder, director of social media at Finn Partners. A wannabe from Pampanga is now making much noise for all the wrong reasons. Related: 5 Smart Ways to Use Social Media to Grow Your Business. Doing this will help you stay ahead of the curve on everything else on social media. From Dalgona Coffee & #GestureChallenge to discovering new apps, games, skills and hobbies, netizens found ways to bide time and get through the Covid lockdown . Live Videos Remodeling the Social Media Game. Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come. Digg. Today’s communicators split their workloads between reputation management, crisis prep, media relations and in many cases, traditional marketing disciplines, like social media and creative. Remember the “death of organic”? by Neil Patrick Nepomuceno. ReddIt. “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. Lifestyle. Dalgona Coffee To #MeAt20: Which Of These 10 Viral 2020 Trends Got You Hooked In Lockdown? We have given our predictions for the social media trends of 2020 and beyond in this article. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. Facebook. It is also about the algorithm (love it or hate it) that gives anyone the opportunity to become ‘TikTok Famous.’ In 2020, anyone—no matter their follower count—could riff off a meme, tell a story, or do a little dance, and it as long as it was entertaining enough it would reach more and more people.” That’s the difference that makes TikTok stand out in a world where organic reach is all but dead on legacy platforms. In fact, Instagram announced the platform was testing removing likes completely. Locked indoors for nine months as the virus has continued to rage, consumers have yearned for meaningful contact with friends and family. Employees are seen as trusted insiders and customers find those insights more believable than canned company posts or other generic forms of social media marketing. Heavily focused on AR technology; 4. The Chinese-owned social video app is well-positioned to shape this trend as it offers fertile ground for influencers, including micro-influencers (another trend we’ll discuss). It enables viewers to increase their interaction with TV programs by using different channels of communication to share the content that they’re watching. Mix. Of these platforms, TikTok is the social media disruptor currently leading the way, especially with Gen Z users. Employee-generated content is a bit broader and can include videos, images or blog posts, which may allude to their company’s mission and values, and the overall benefits of the product or services. WhatsApp. April 1, 2020. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. One of the newer Social Media Trends in 2020 is Social TV which is also connecting people. Social Media. When it comes to influencer marketing, it’s time to look beyond the old adage “go big or go home.” For the biggest bang on social media, brands should consider the impact of micro- and even nano-influencers. 2020 was the year of at-home crafts, and many consumers got hooked on feel-good, “passive” content. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. The problem is, we don’t always have a firm grasp on who exactly is in our niche, nor do we do a good job of tailoring our message to target specific audiences. In the coming years, segmentation will be a defining line between the savviest social media strategies and those that are just winging it. Year after year, social media use has increased. We’ve put together a list of five social media marketing developments that can help you increase your reach, by way of engaging your audiences using the same technologies and platforms they’re familiar with. Social media platforms, including Facebook, Instagram and Snapchat, are already pushing brands to produce video content through Story Ads, in part because these ad campaigns often see higher click-through rates than traditional News Feed ads. They’ve been used to not only garner quick feedback about products but also as an additional engagement to… 2020 is going to be an exciting fresh year for social media and its content as apps evolve as digital natives mature in their consumption preferences. Other platforms, such as Instagram, offer a “List” feature that enables users to share posts and stories with a select group of friends. Digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. They want to hear insights from real people before they pull out a credit card and close the sale. Content that can run in the background has proven soothing to the media-weary masses. Here's what businesses, brands and the average user can anticipate for the future of social platforms. For social media marketers and influencers, this should signal that it’s time to start digging deeper into actionable metrics -- such as the rate and quality of user engagement on social media. We go along with the crowd, click a button and stop engaging in a meaningful way. Segmentation goes beyond basic demographics by allowing you to target and build rapport and a sense of community with specific audience members. “We've since done nearly 100 live broadcasts and recordings using the software behind LinkedIn Live with phenomenal engagement and conversion rates to match.” LinkedIn may not have made quite the splash that shiny new platform TikTok has, but has quietly armed communicators with organic success and a high potential for conversions. We’ve shone a light on the biggest social media trends of 2020 and it’s fair to say that a lot has changed this year! 5 Social Media Marketing Trends In 2020. Online social networks make communicating with consumers a breeze. It’s no secret that brands (and even regular users) often fixate on “likes,” comments and followers on social media as a measure of popularity and brand recognition. Telegram. The emphasis on video means that video-driven platforms such as TikTok, Lasso and byte will continue to grow in popularity. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Marketing is also easier and highly targeted for brands. Discover a better way to hire freelancers. However, there are a lot of individuals who shift towards Instagram and would like to explore more and more. Plus, enjoy a FREE 1-year. Even as TikTok continues to sweep the globe, it is far too soon to dismiss monoliths like Facebook and Twitter, says Pho. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business. Some people are so addicted that they log in using … More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Social Media Trends 2020 Sarah Dawley. Apart from politicians there’s nothing we love to hate more. … The fact is, social shopping is now a big part of social media. Kelly Stone, senior director of global social media at CompTIA, says LinkedIn Live’s growing feature set in 2020 has proved invaluable for her company. The top messaging apps now combine for nearly 5 billion monthly active users. But this obsession is having a negative impact on our mental health and can actually stymie the free flow of engagement. Watch parties already seen on Facebook and in Discord groups. Top 7 Social Media Marketing Trends For 2020 and Beyond. And, since Facebook owns Instagram, Facebook is doing the same thing. Social media. Viber. Forget emotionally-gripping television or celebrity videos—audiences have gone for a mood boost by watching DIY crafts from paint mixing to origami, play dough art to cake decorating. Look for an increasing number of shoppable posts, stories and links across all social media sites. Here are the best social media trends which you have to be considering in 2020. Segmentation means to strategically divide your audience into meaningful groups based on individual preferences. Social media platforms have become the main part of people’s lives and their daily routines. 176. Anadolu Agency | Getty Images. And, Stone says, LinkedIn Live showed promise, even before COVID-19 devastated the globe. As our social media “friend” lists become more unwieldy, and concerns about information privacy grow, more users are turning to private groups and messaging apps to connect with others. Instagram is the latest in a long list of social media sites seeking to make likes less prominent. Not only that, but users are more likely to follow an influencer they feel connected to than a faceless brand. The goal is to give audiences more meaningful connections and a feeling of being in an exclusive and intimate environment. Social media offers the ultimate opportunity for communicating brand value and engaging with potential customers on their level. In the last 10 years, social platforms have played a significant role in expanding ecommerce into a multibillion-dollar industry in the U.S. He notes that both platforms have “flexed their muscles” in response to TikTok’s social media darling status. This one-size-fits-all approach is missing the boat on audience segmentation. There’s no doubt this trend will continue to expand in the new year. Here are some of the most popular social media platforms by the number of users or registered accounts. Ready to take the next step toward becoming a social business? In this e-book, we'll talk about the social media trends that will stick around for 2020, including artificial intelligence, social media wellness, virtual and augmented reality, and many more. This will likely come down to building brand communities, or groups where your brand message is relevant, but where you are also receptive to direct messaging. Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come. Content. Get heaping discounts to books you love delivered straight to your inbox. Doing this requires brands to find ways to have a free flow of dialogue and let their hair down. We added examples of how forward-thinking teams are implementing these trends across their social media platforms, with screenshots and quotes that will get your brain moving! “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. 5 Smart Ways to Use Social Media to Grow Your Business, 10 Tools for Social Media Managers in 2020, Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities, 5 Social Media Marketing Mistakes You Need to Avoid, Addison Rae Tells Us (and Her 70 Million TikTok Followers) Why She's Shopping Small This Holiday Season, 6 Steps for Better Social Media Engagement. Social media is more than just a place to reach out to friends and family. As communicators take stock of their existing social media toolkit and prepare for Q1 campaigns in 2021, it may be helpful to look at this year in terms of its most noteworthy social media trends and updates. Click here for more. Tumblr. By Ben Davis December 19th 2019 11:11. Instagram is one of the largest social networks. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. Twitter CEO Jack Dorsey has said that follower counts are now meaningless, and in a TED conference talk, he said if he could go back, he wouldn’t emphasize the “like” button so much. For instance, consider a 2018 Facebook survey of 8,000 people in which 69 percent of respondents said that directly messaging with a company helps them feel more confident about the brand. Register to Watch Thank you for registering for the webinar. However, if likes do go away, marketers, brands and influencers will need to find ways to adapt to these changes. One of the best social media trends for 2020 is the focus on conversations versus likes. Written By. Social Media Trends 2020. Some of these include: - Ephemeral content will keep gaining popularity - Niche social platforms will perform well - Instagram will remove likes - Social commerce will expand - Video content will dominate - Technology adoption will be at an all-time high B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch. Public relations has never been more of a juggler’s act. However, the shadow of data misuse remains and almost half of internet users are using ad blockers. So, how should businesses, brands and even the average user anticipate the future for social platforms? Senior Copywriter at Hootsuite. LINE. Sophie Maerowitz is senior content manager at PRNEWS. Posted: Aug 22nd 2019 by: Alex Membrillo. ‘PBB’ housemate Justin Dizon trends on social media for ‘rude behavior’ Published December 17, 2020, 1:44 PM. There will be an emphasis on creative, engaging storytelling that captures user attention in seconds. Marilia Dimitriou. As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. by Alex Membrillo. Related: 10 Tools for Social Media Managers in 2020. Personalized content will take this trend to the next level. Even, brands are paying lots of cash to influencers to promote their products. Thank you for registering for the webinar, you will receive an email with a personalized link shortly. Keep a close eye on how this format reshapes marketing strategies. Engagement will become more important; 8. With a majority of social media experts asking to focus brands on video marketing for some time now, there was little doubt that resides videos on social media are going to realize a lot … The content that goes viral on TikTok isn’t all that different from what worked back in the early days of social media, Pho adds, “but now you don’t need a media buy in order to reach hundreds, maybe even thousands of people.” And, TikTok is on its way to television after sealing a deal with Samsung, potentially challenging the dominance of streaming platforms like Netflix, Hulu and Disney+. User-generated content (think customer reviews) provide some proof the product may be worthy of trying. The idea has been hailed as a way to “depressurize” Instagram and could also help combat fake likes and followers -- these padded numbers can make brands and influencers appear to have a wider reach then they actually do. We’ve compiled an inventory of prime social media trends for 2020 that each marketer ought to observe for higher engagement and improved online visibility. Related: 10 Laws of Social Media Marketing. Social media trends in 2020: What do the experts predict? Talking about “PBB: Connect” housemate Justin Dizon, who is now earning much criticism from fans for his alleged “rude behavior” inside Big Brother’s house. 1. More privacy and security; 2. This comes as no surprise considering the fact that the number of people using Social Media increased to 3.8 billion at the beginning of 2020. Posted in Paid Social Healthcare Marketing . Whether we’re marketing a product or branding ourselves, we craft our social media posts with our audience in mind -- or at least who we think our audience is. In fact, video will make up 82 percent of all internet traffic in 2020, according to Social Media Today. Social media platforms are constantly evolving as they grow and adapt to consumer … In 2020, we expect monochromatic filters to be included in another popular mainstay of social media design, Image or Text Masking. It is more than just a place to meet people, share hobbies, and follow our favourite movie stars. Irish Tech News November 20, 2019. The death of the “like” button on Instagram. In 2020, the big trend will actually be a return to the basics. To see the best return on investment (), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here.Think TikTok influencers, augmented reality (AR) social commerce and video storytelling. Influencer Marketing. 11 Social Media Trends To Pay Attention In 2020. 20 Social Media Trends In 2020 & Beyond; 1. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Linkedin. Brands would do well to remember that social media isn’t just a platform for marketing and advertising; it’s truly the best place to nurture trust and build a relationship with their audience. In 2020, the COVID economy brought waves of layoffs and budget cuts, making it increasingly likely PR pros have had to take on the monumental task of overseeing all of their brand’s social media activities solo or with a skeleton crew. It’s important to keep up with the upcoming social media marketing trends so you and your team create a strategy that’s effective and fruitful. We use social media to share news and to react to events that shock our senses. When it comes to wooing would-be shoppers to ecommerce social media stores, users are more skeptical than ever. Social Media plays an essential role in digital marketing strategies nowadays, which is why it’s imperative to stay up-to-date with the latest Social Media trends. 1. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. Naver. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020. The video will become the primary type of content; 3. Users become so focused on likes that they actually get depressed if their posts don’t take … Top Social Media Features and Tools You May Be Overlooking, 5 Skills Social Media Marketers Need in 2020, 4 Social Media Trends to Keep an Eye On in 2020, Holiday Campaign Wisdom You Can Use All Year Long, Facts and Proper Language Can Overcome Vaccine Hesitancy, 5 Trends That Defined Social Media Communications in 2020, [VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders, Biden Picks Offer PR Lessons for New Leadership Announcements, Sherwin-Williams Paints Itself into a Social Media Crisis Corner, Paging Boston Market: When a Company Goes MIA During a Crisis, Two Words Can Boost the Response Rate of Media Pitches, Write the Right Way: 5 Style Differences in Chicago Manual vs. AP, Media Relations, From an Editor’s Perspective, Senior Manager, Brand Communications & PR, Re-introducing joint Facebook Live videos and the ability to share Messenger Groups to Facebook Live, Beta tests allowing for more than two participants in an Instagram Live. Losing the “like” button on Instagram is part of a broader trend to de-emphasize the use of “vanity metrics” on social media. It is also about the algorithm (love it or hate it) that gives anyone the opportunity to become ‘TikTok Famous.’ In 2020, anyone—no matter their follower count—could riff off a meme, tell a story, or do a little dance, and it as long as it was entertaining enough it would reach more and more people.” That’s the difference that makes TikTok … That’s more users than traditional social networks have worldwide. Brands must find ways to create more private, intimate connections with their audiences without becoming overly intrusive. How Did This 16-Year-Old Girl Amass 100 Million Followers On TikTok. Last Updated On May 19, 2020 by Rinki Sharma. Social Media Trends 2021 The year 2020 has turned our habits upside down. There are several such alternative social media platforms that are gaining popularity and will continue doing so in 2020 and beyond. This is where user-generated content and employee-generated content are critical, with the key being that these must be genuine. Given the high engagement metrics, it’s likely communicators will employ more crafty creators for branded video in 2021, seeking to entertain without selling. Savvy marketers will take note, and begin exploring user demographics and relevant user data to better understand how to target potential customers. 1. Communities allow you to engage with nano or micro-influencers who are already advocates of your brand in order to get them to share honest views and experiences of your products or services. If you want to be one step ahead of your competitors, the first thing you need to do is to get yourself acquainted with some of the best social media marketing trends that will turn 2020 into a big milestone for your social media accounts. This trend, which is really a return to direct communication, has the potential to be massive. As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. What social media trends are we looking at in 2020? The first wave of Covid-19 means 3.9 billion people confined to their homes and an exponential increase in the use of social networks. August 19, 2020. Social Media. Pho also hints that legacy social platforms’ regulatory woes are far from over: “A new administration will certainly make things interesting and keep the spotlight on Facebook and Twitter alongside TikTok.”. “The legacy platforms know how to compete with new upstarts,” Pho argues, pointing to the tradition of copycat moves from Facebook (Stories, Reels) and Twitter (Fleets). As social media platforms look for ways to further prioritize video content, marketers will increasingly zero in on videos as part of their overall strategies to target specific markets. Audience segmentation goes hand in hand with an increasing level of personalized social media marketing. Messaging apps like Facebook Messenger, WhatsApp and Instagram Messaging allow us to create more intimate groups where we can feel secure in sharing intimate and detailed information with others. Their business fresh and entertaining content that can run in the U.S are lots! Let their hair down owns Instagram, Facebook is doing the same thing, LinkedIn Live showed promise, before!: which of these 10 Viral 2020 Trends Got you Hooked in?. Reasons for much of 2019 the trend of “ salon militancy ” accelerate wrong reasons been more of a ’... Help you stay ahead of the most popular social media marketing Trends for is. We use social media offers the ultimate opportunity for communicating brand value and engaging with customers... Target and build rapport and a feeling of being in an exclusive and environment... 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