Should capture more small to midsize case studies that have made successful digital transitions. The book is full of wonderful insights about the problems these companies encounter and the steps they took in response to the demands to stay relevant today. Nothing revolutionary but lots of interesting examples. Making strategy work: A literature review on the factors influencing strategy implementation. ICA Working Paper 2/2008 Zeitschrift für Organisationsentwicklung, Ausgabe 4/2007 sowie 1/2009 Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. It’s my digital transformation Bible. Trust The Franchise Experts. Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. One of my favorite parts of the story was seeing how Brick and mortar stores such as Best Buy are battling with online Retailers, specifically Amazon, for business. However, I still feel that both sections could have been a long feature in an online magazine which a person could have read for free. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Let us know what’s wrong with this preview of, Published Have the rules of strategy changed in the digital world? He knows what works and what doesn't. Advance Praise for Driving Digital Strategy:. Absolutely one of the must-read books for any business students who want to learn from successful examples of digitalization! Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Nonetheless, it is a great book to start having an idea of how a digital strategy might look like for your business or line of work. Those stories represent a heritage that most are trying to preserve and maintain. Some Useful Insights And Some Outdated Material, Reviewed in the United States on September 13, 2018. Read 4,441 reviews from the world's largest community for readers. There's a problem loading this menu right now. Instead, they lead with a digital-first mentality and make sure their digital strategy touches all aspects of their organizations. Firstly, I'm an IT Director and have managed several companies through the process of digital evolution. Book A Meeting . While Driving Digital Transformation Through Data and AI attempts to be a guide to changing your company and the world through data and AI, it’s missing proper implementation (like so many AI projects). After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Start by marking “Driving Digital Strategy: A Guide to Reimagining Your Business” as Want to Read: Error rating book. The Harvard Business Review … They are related but each needs its own time slot or the operational issues could easily smother the strategic reviews. Worth reading. You can get to know more, but not much in technical knowledge, about digital tech and business. The 2nd half of the book is full of practical examples and I particularly liked that part. I don’t remember the last time when a nonfiction book with Digital in its title kept me awake at night. To win on Amazon today, it is not enough just to find the right product and create an effective and attractive listing. My expectations from non-fictional books are very low. Digital transformation is the right time for businesses to reinvent themselves and to rebuild the role of IT strategy jointly integrated with business strategy (Bharadwaj et.al.2013). The first part gives you a lot of examples of businesses that transformed themselves. Refresh and try again. It's time to get even more aggressive about transforming your company By: Sunil Gupta. Book review: 'Driving Digital Strategy'. Learn More. 8 reviews. by Harvard Business Review Press. After listening to his HBR podcast, I rushed to get my hands on this invaluable volume. ... Driving Digital Strategy: A Guide to Reimagining Your Business. Especially when they come to Digital Marketing, most books have one theory or framework and they keep repeating it to cover the 200 pages of the publication. In the process, platform companies have become powerful engines of innovation that play an increasingly integral part in economies throughout the world. The passion for me is exploring the business narrative from early inception, through the innovation arc to establishing a prosperous and successful company with all the determination and grit. I just finished Driving Digital: The Leader’s Guide to Business Transformation Through Technology by Isaac Sacolick. Search E ngine Market ing o r SEM is t he comprehensive strategy to drive traffic to your business, pr imarily t hrough pa id e fforts. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Very informative and authoritative. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age is a strategy guide for technology professionals who have been on the offensive line of ushering their organizations into the digital … I like the book because it gives the real-life case studies inferring how Digital strategy can drive growth. Everything in information technology has led up to this: the digital transformation … Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Really another good one which also gives a good framework of how one can transform an organisation that's not digital native. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. The words ‘data and AI’ are used over 650 times throughout the book … Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. REVIEW macht nicht nur Mode, REVIEW macht Deine neuen Lieblingsklamotten. My expectations from non-fictional books are very low. Amazon.in - Buy Driving Digital Strategy: A Guide to Reimagining Your Business book online at best prices in India on Amazon.in. Various use-cases and testimonials across the globe have proven just so. It does not provide much useful information for successful navigating a digital strategy, only THAT one should make the transition. By Sunil Gupta, ... $32.00. Thanks, Sunil! ISBN: 978-0749479077 BOOK REVIEW covers reviews of current books on management T his book … RUSS CAMPBELL Driving Digital Strategy Gupta ISBN-13: 978-1-63369-268-8 9 781633 692688 9 0 “Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. One of my favorite parts of the story was seeing how Brick and mortar stores such as Best Buy are battling with online Retailers, specifically Amazon, for business. Digital transformation requires strengthening the core and building for the future at the same time.”, Stevo's Best of the Best Books for October, 2018, New Memoir Finds Fool's Gold in Silicon Valley's Tech Rush. 288 pages, $32 (hardcover). It’s a good read bui I expected more from the seasoned author. Gupta highlights the ways in which companies often miss the big picture in technology by chasing misaligned implementations of it. Upfront ROI Tracking. View Details | Press Book. Driving Digital Strategy by Sunil Gupta did. Advance Praise for Driving Digital Strategy:. Driving Digital Strategy: A Guide to Reimagining Your Business. Absolutely one of the must-read books for any business students who want to learn from successful examples of digitalization! Disabling it will result in some disabled or missing features. Practical, comprehensive, actionable, insightful, Reviewed in the United States on October 10, 2018. Slovensko má v súčasnosti jedinečnú možnosť pristúpiť k obnove svojho hospodárstva, preto je dôležité upozorniť na … Driving Digital Strategy (Summary and Review) Many companies fail, despite their best efforts, at reinventing themselves in the digital age. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living... To see what your friends thought of this book, Driving Digital Strategy: A Guide to Reimagining Your Business. So tragen wir zur Stärkung ihres Shareholder Values und ihrer Wettbewerbsfähigkeit bei. The exception to this statement is the small sections on acquiring and engaging customers which I thought were very well done. Search the world's most comprehensive index of full-text books. Must read. Hence it i s a lso ca lled Pa id Searc h Mar keting. content as a key driver for attracting new customers to other parts of Amazon’s business, including Prime.7 In 2017, Amazon spent almost $4.5 billion on original video content.8 But Amazon’s business … The 5 key drivers of digital transformation today Artificial intelligence is causing ripples across the industry. Connecting national messaging to a local audience for 1,000+ franchise partners. Driving Digital – A Book Review. digital age provides. So their new CEO decide to create a platform, WeatherFX, that would allow business to predict sales with weather data. “what I’ve learned is that the leaders who achieve transformative results go all-in on digital. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Attendance by multiple company representatives will foster teamwork and amplify the program's impact. It does not provide much useful information for successful navigating a digital strategy, only THAT one should make the transition. Drive protection software for Windows: Enables encryption on USB hard drives by Western Digital. The book is digital only and free. Boston: Harvard University Press, 2018. Un muy buen libro sobre la transformación digital y su abordaje en la empresa. Harvard Business School professor Sunil Gupta will lead a live, interactive HBR webinar on digital transformation. The target audience seems to be executives who have not read a business article in ten years. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets.Disruptors or challengers offer customers … His excellent book, Driving Digital, is valuable reading for CTOs, CIOs, and heads of Product. With many strategies for overcoming digital transformation, there is truly something for everyone in this list of top 12 books. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. For small to mid size companies/entrepreneurs it may have been more relatable if other ‘small giants’ were incorporated as case studies. The book seems to be targeted toward those who do not keep up with current trends in business. Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business . If, however, you've been living under a rock, this is the book for you! Now that Retailers possess this data, they are able to maximize efficiency. Useful framework for understanding digital transformation, Reviewed in the United States on November 25, 2018. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. You can still see all customer reviews for the product. Back-to-Back Champs. Includes tests and PC download for Windows 32 and 64-bit systems completely free-of-charge. So while I have studied the concepts laid out in this book during my MBA classes, this book actually structured all those thoughts in a very systematic manner and covered lots of topics in the domain of Digital Marketing and Business Transformation. Just a moment while we sign you in to your Goodreads account. Your recently viewed items and featured recommendations, Select the department you want to search in, A great strategic guide for companies trying to evolve in the disruptive era, Reviewed in the United States on August 2, 2018. Durch die ständige Suche nach neuen Trends, Ideen und Inspirationen, weltweit, bewegst Du Dich mit ihrer Mode stets am Puls der Zeit. I would recommend this book to anyone who likes technology and Business, it is a very interesting. The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. This book explains various things with relevant examples. London: McGraw-Hill Li, Y., Guohui, S. und Eppler, M.J. (2008). The author is well qualified to write on the topic, being the co-chair of Harvard’s executive program on Driving Digital Strategy and … Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com. Seit 1992 erfindet sich REVIEW immer wieder neu. As a seller, driving external traffic to Amazon is a smart way to gain a competitive advantage and, at the same time, to draw new customers. This digital marketing books overview is excellent and provides good step-by-step advice for setting up and running your blog. John Deere has formed a data-analysis arm to complement its farm-equipment business. Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. If, however, you've been living under a rock, this is the book for you! To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. This book is also suitable for young entrepreneurs who desire to envision what types of marketing strategies should be utilized for their newly-established busi. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of … Strategic Thinking as Seeing, in B. Garratt (Hrsg.) Share. Some interesting points, but mostly a description of what others did without diving too deeply into why they did it and how they came up with this particular strategy. Amazing book , important for marketers as well as business owners , managers , leaders and students. The book Driving Digital Strategy by Sunil Gupta provides guidelines and advice for executing fundamental digital transformations in companies, based on lessons from digital … My library “Digital transformation should be driven by the organization’s strategy and not just viewed as a collection of related projects. Gupta, the author Driving Digital Strategy, has studied digital … In my work, I get to steer the narrative into the future and help sustain these great businesses by helping them redefine and reinvigorate the company. That is, they don’t treat digital strategy as separate from their overall strategy. Great examples of companies either using digital strategy to capture even greater momentum and market and other companies who ignored digital revolution and are struggling. Making Strategy Work: A Literature Review on the Factors Influencing Strategy Implementation Abstract Although numerous studies acknowledge that strategies frequently fail not because of inadequate strategy formulation, but because of insufficient implementation, strategy implementation has received less research attention than strategy formulation. Format: Print ShareBar. The book seems to be targeted toward those who do not keep up with current trends in business. Driving Digital: A book review by Bob Morris. Sunil Gupta analiza con rigor pero también con una buena estructura y múltiples ejemplos, las distintas formas que puede tomar la estrategia digital en una compañía. STRATEGY, NOT TECHNOLOGY, DRIVES DIGITAL TRANSFORMATION • MIT SLOAN MANAGEMENT REVIEW 3 Strategy, not Technology, Drives Digital Transformation MExecutive Summary IT Sloan Management Review and Deloitte’s 1 2015 global study of digital business found that maturing digital businesses are focused on integrating Fit for Growth lays out the framework managing costs in a strategic way using detailed, real-world examples so that leaders across all industries can get their companies into shape — the right way. Highly recommended book and great read for your business class as well. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. By: Sunil Gupta. Prepare for repetitiveness. There are no discussion topics on this book yet. Digital strategies that drive more customers, purchases, and revenue for your business. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. This book is practical, comprehensive, actionable, insightful and immediately applicable irrespective of your … There were some occasionally interesting anecdotes about projects that companies have done, but I spent most of the book checking how many pages were left. give me a view about business in Digital Evolution time. July 24th 2018 It … So while I have studied the concepts laid out in this book during my MBA classes, this book actually structured all those thoughts in a very systematic manner and covered lots of topics in the domain of Digital Marketing and Business Transformation Strategies. Be the first to ask a question about Driving Digital Strategy. As usual with books about strategy, the expectations the title raises are hardly met. Mit REVIEW bekommst Du immer topaktuelle Designs. COVID-19: WHAT TO DO … Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. Every C-level executive from every industry must read it! Full of facts and cases, as also with basic principles and conclusions, also advises. Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta Harvard Business Review Press (August 2018) “What got you here won’t get you there.” Marshall Goldsmith. Welcome back. This was a very different experience. This book is also suitable for young entrepreneurs who desire to envision what types of marketing strategies should be utilized for their newly-established businesses. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Strategy Book Review: After reading this best book on strategy, you will learn that only 5% of the workforces understand the company’s strategy, 25% of managers have incentives linked to strategy, 60% don’t link their budgets to strategy, and 85% of executives discuss strategy less than one hour per month. It also analyzes reviews to verify trustworthiness. Easy read with lots of good cases and recommendations, Reviewed in the United States on August 26, 2019. Im weltweit umfassendsten Index für Volltextbücher suchen. PDF | On Jun 1, 2017, Lakshmi Goyal published Leading Digital Strategy: Driving Business Growth through Effective E-commerce | Find, read and cite all the research you need on ResearchGate Reviewed in the United States on February 11, 2020. it requires changing the DNA. Do not expect an excellent HBR article like 'Diamonds in the Data Mine' or the like. However, I still feel that both sections could have been a long feature in an online magazine which a person could have read for free. Cannot ignore and be profitable in this day and age. It includes relevant examples showing that digital transformation is a change in mindset... a gradual process which cannot be done through offloading a unit to drive innovations. "Sacolick is a well-respected technology leader known for business acumen, innovation, and mastery of social media. Clear, logical reasoning of importance of companies driving their digital strategy in a time when AI, data, and analytics are changing the business dynamic. The book What’s Your Digital Business Model, by Peter Weill and Stephanie L. Woerner, explores how companies can reinvent themselves to become successful in the digital economy. Highly useful for Current and prospective CIO/CEOs. I highly recommend this book to those looking to see how many companies around the world transform in this digital age. One is to lump together Strategic Reviews with Operational Reviews. Hubert Joly, Chairman and CEO, Best Buy--"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … It's a good book for those who want to understand more digital marketing. “Driving Digital Strategy: A Drive to Reimagining Your Business,” (HBS Press 2018), written by Prof. Driving Digital Strategy by Sunil Gupta did. This book was a Best of the Best for the month of October 2018, as selected by Stevo's Book Reviews on the Internet. Not very specific on 'how'. Top subscription boxes – right to your door, Driving Digital Strategy: A Guide to Reimagining Your Business, See all details for Driving Digital Strategy: A Guide to Reimagining Your Business, © 1996-2020, Amazon.com, Inc. or its affiliates. Every organization makes plans for updating products, technologies, and business processes. This page works best with JavaScript. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. I would highly recommend this book for people interested in understanding how Digital Marketing works and how they help businesses arrive into the 21st century. NPR: Book Reviews Summary judgment on books of note, from NPR personalities, independent booksellers and critics from across the public-radio spectrum. Best Buy has transformed its business in the face of Amazon's threat. During my conversations with customer, organizations typically follow some combination of three strategies as Sunil explains: One of the best books on digital transformation! The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Format: Print ... Based on almost ten years of research, this book provides a framework for companies to reimagine their … This book provides comprehensive guidelines, critical pillars and especially, paradigms of corporates which successfully implement digital applications in their R&D, marketing, logistics and even human management. This need not be cause for anxiety: new rules are emerging and you will find an excellent first draft in these pages. Strong and brave executive leadership is needed to steer an organization along the digital … There were very few revelations in this book. Not only ideas and examples but also how to implement them. Do not expect an excellent HBR article like 'Diamonds in the Data Mine' or the like. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. He teaches digital transformation, agile product development, and product strategy … Developing Strategic Thought, pp. These books offer a wide range of insight for CTOs, CIOs, executives, business owners, industry pioneers, legacy companies and software developers. Here’s what’s inside each section of the book: Conclusion: Digital Transformation Is Here. This book has some great case studies, supplemented with relevant research. 128 BOOK REVIEW Leading Digital Strategy: Driving Business Growth through Effective E-commerce Christopher Bones and James Hammersley Kogan Page, 2015, 240 pages, `1376 (paperback). 67-70. Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams … Great book with lots of practical examples and an interesting framework to go digital. Hubert Joly, Chairman and CEO, Best Buy--"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … Strategic Survey provides objective, in-depth analysis of the developing relationships between major powers, charting the significant events and strategic decisions of the previous year. We’d love your help. Especially when they come to Digital Marketing, most books have one theory or framework and they keep repeating it to cover the 200 pages of the publication. Very interesting and insightful. Best Buy. This was a very different experience. Find book reviews, essays, best-seller lists and news from The New York Times Book Review. “Driving Digital Strategy: A Guide to Reimagining Your Business” by Sunil Gupta. These companies are typically transitioning from legacy systems to new platforms and in the process, rediscovering the core values and energy that originally went into establishing the company in the first place. Find Daily Deals, read previews & reviews and get book recommendations. If you have never bought digital marketing books before this would be a good one to start with because it is free. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. So their new CEO decide to create a platform, WeatherFX, that would. معرفی کتاب پیش‌بری استراتژی دیجیتال نوشته سونیل گوپتا و ترجمه شاهین حقی.این کتاب راهنمایی برای همه کسب و کارها است تا بتوانند در عصر جدید فناوری، کسب و کار خود را مجدد مهندسی کنند. Download Chapter 1 today to discover how the Fit for Growth journey can benefit your organization. Goodreads helps you keep track of books you want to read. I think this book is quite good. Platform companies have also been among the first to recognize and harness data-centric strategies, and many have moved to the forefront of a wide range of disruptive technologies, from cloud computing to IoT. Abstract. INC. 5000 — America's Fastest-Growing Privately Held Companies in 2017, 2018 & 2019. The book seems to b. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. Work With Experts. This book provides comprehensive guidelines, critical pillars and especially, paradigms of corporates which successfully implement digital applications in their R&D, marketing, logistics and even human management. This book is practical, comprehensive, actionable, insightful and immediately applicable irrespective of your industry or role. Books on leadership, strategy, innovation, communication, managing yourself, and more. Wir unterstützen Vorstände, CEOs und Topmanager dabei, Antworten auf die strategisch wichtigsten Herausforderungen in den Bereichen Wachstum, Profitabilität, technologiegetriebene Transformation, M&A, Operating Modell und Nachhaltigkeit zu finden. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. Verlag Info Datenschutzerklärung Nutzungsbedingungen Hilfe Info Datenschutzerklärung Nutzungsbedingungen Hilfe Drive book. Shantanu Narayen, President and CEO, Adobe--"Navigating digital disruption is a key strategic issue that is front … Buy Driving Digital Strategy: A Guide to Reimagining Your Business by Gupta, Sunil online on Amazon.ae at best prices. Book reviews and news about new books, best sellers, authors, literature, biographies, memoirs, children's books, fiction, non-fiction and more. Organisations must recognize there are two dynamics going on in parallel: ‘running the organisation’ and ‘improving the organisation’. Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com. Accenture Strategy. August 31, 2017 ... o Product Strategy in Digital Transformation (217-235) o Product development and ownership (236-239) o The Cultural Underpinnings of Digital Operations (252-261) o Driving Digital … Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. To get even more aggressive about transforming your Company WD Security, free download will a! Ceo decide to create a platform, WeatherFX, that would Pa id Searc h Mar keting for! Of various digital transformation at Fortune 500 companies technologies have disrupted entire industries and incumbents have driving digital strategy book review struggled this... Connecting national messaging to a local audience for 1,000+ franchise partners problem loading this menu right now businesses. Backed up by research, Reviewed in the digital age, by the. 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