Starbucks uses innovation in the products that it produces and the services so as to gain a competitive advantage over its rivals in the market. The objective that Starbucks has is to have a shareable customer experience with their clients from the low income groups and then be able to build a long term relationship with the customers. Starbucks gets to sell its high quality products as well as services at premium rates. 623 Words | 3 Pages. Of course the increased customer convenience has been brought about by the integration of the payment methods and their mobile apps technology but a golden touch is brought about by gamification. Who is Starbucks' favorite customer? So as to be in a position to retain the natural ingredients, and be able to continue attracting more customers all the globe, Starbuck’s makes its beverages using the high pressure pasteurization (HHP) process so as to preserve the nutrients of the juices that it produces.  Trouble Brews at Starbucks Grantham University Trouble Brews at Starbucks A. Starbucks target market was 18 years to 24 years young professional because they are not yet been loyal with coffee industry. Starbucks for Life means the winner will receive a daily credit for 30 years for one free food or beverage item at participating Starbucks stores in the U.S. Throughout this section, Starbucks' marketing strategy will be described . Target Market. Marketing gives a company the opportunity to connect with its clients and targets at having an impact on the consumption habits of the customers. The organizations allocate enough marketing budgets for brand management and the development of a sound customer base (Kotler & Keller, 2009). Bacon smoked for six hours over hickory wood chips, stacked with a fluffy egg patty, topped with a creamy melted slice of sharp cheddar, double-smoked deliciously to fill you up–all on our signature croissant bun. Free shipping on orders $35+ or free same-day pickup in store. They account for almost half, 49 percent, of their total business. Its target demographic is urban and affluent, often on-the-go white-collar professionals looking to take their caffeine fix with them to the office. Starbucks over the last years have been in a position to come up with convenient purchase options via smart phone mobile apps. Starbucks market cap history and chart from 2006 to 2020. It’s their mix of marketing media that makes their brand recognizable, and it’s the consistent message that comes across every time that makes them stand out. Who drinks Starbucks cofee? Starbucks has a mobile application payment option where the customers can generate barcodes that they use in given stores. Establishing and maintaining a global Starbucks brand does not mean having a global platform or uniform global products. Throughout this section, Starbucks' marketing strategy will be described . Delicious double-smoked bacon, savory sausage & cage-free scrambled eggs are combined with cheddar cheese and sous vide potatoes all wrapped in a flour tortilla for a breakfast you’re sure to love. Starbucks’ target audience is flexible to change. Starbucks ' primary target market are men and women aged 25 to 40 (“Who Is Starbucks ' Target Audience?”, 2016). The primary target market of Starbucks consists of men and women aged between 25 to 40 years from urban areas and usually with high incomes. Starbucks uses a large variety of channels to market their product from social media to TV spots and ads. STARBUCKS MARKETING ANALYSIS. Initially, the target market of Starbucks comprised of people, who were affluent, educated and had white collar jobs (Welsh et al., 3). But perhaps more decisively, the Starbucks brand is in its own self passionate. Choose from contactless Same Day Delivery, Drive Up and more. But during 1990s Starbucks realise that the growth of Starbucks depends on the middle or lower class incomes because these two classes are more motivated and go to the discounted products. Finished with whipped cream, holiday sugar sparkles and crispy white pearls. Starbucks has come up with a strategy of brand differentiation strategy via the uniqueness of their products as well as product differentiation so as to promote their products. Shop Target for Starbucks products at prices you'll love. Examples of how Starbucks has used market trend data, digital consumer feedback and in-store product testing are the launches of its dairy-free milk alternatives. For a wide assortment of Starbucks visit Target.com today. Starbucks marketing strategy in China was based on customization in response to diverse Chinese consumer target segmentation. The bulk of Starbucks target market comprises of people living in cities and upscale suburbs. 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