Market Segmentation of Coca-Cola ... Generally speaking, although the company focus on whole population in the world, young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. Gender. The target audience of Coca Cola is youngster or youth. It is also among the top twenty companies globally in terms of marketing expenses. Recently, Coca-Cola acquired Costa , a U.K.-based coffee chain. Coca-Cola is set to shake up the $450 million flavoured milk market, confirming it will launch its as yet undisclosed brand by year's end. Coca Cola Coke Positioning Thanda; A soft drink for spreading happiness. Due to being affordable, the Coca Cola products are not targeted at a specific class of consumers. Sprite 5. Here I will discuss demographic geographic psychographic and behavioral segmentation of Coca Cola. CEO Compensation and America's Growing Economic Divide, Mark D Callanan/Photolibrary/Getty Images. What other brands are Coca-Cola shoppers buying most often? Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company.Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th … The ‘Taste the Feeling’ slogan is aimed at connecting with the millennial generation and its emotions. According to the New York Times, Coca-Cola is also trying to target health-conscious consumers. Their targeVng is not based on gender but the results show that both genders like this product and use it (almost 50/50). In 2004, Coca-Cola introduced Coca-Cola C2, which it claims tastes much closer to Coca-Cola but contains half the carbohydrates. America’s largest, most representative purchase panel, All retail channels from Bodega to Big Box to Ecommerce, Purchase triggered surveys link behaviors and attitudes, On-demand access to purchase data, updated daily, Numerator is trusted by America's leading brands, retailers and agencies. According to Coca-Cola, the company is reducing the amount of advertising that targets children who are younger than 12. In 2005, the company introduced Coca-Cola Zero (replaced by Coca-Cola Zero Sugar in 2017), a sugar-free variation of regular Coca-Cola. When do Coca-Cola shoppers make their purchases? It ranges from the age of 15-25 and also reaches to 40 plus, as they are serving this age group also. Occupation For example, a company Victoria’s Secret deals in designing and marketing women lingerie and beauty … Beside this, what is the target market of Coca Cola? It usually represents itself as a market for youngsters but products are … Age 2. As most companies are conducting any campaign in regards to the target demographic audience, unlike other companies, Coca-Cola did not put any limits for the age group. Recently, Coca-Cola acquired Costa , a U.K.-based coffee chain. Race 3. The target market for the Coca Cola is based on age. Coca-Cola has paid a quarterly dividend since 1920 and has raised it the past 52 years. Smartwater. The target market of Coca Cola lies mainly in the 15-35 age group. The assumption is that reaching new market segments is easier because young shoppers have not yet formed brand loyalty. But since Coca Cola has been a brand for over 125 years (Coca Cola, 2011), it provides a nostalgic feel to the older generation 31 and up. Beside this, what is the target market of Coca Cola? According to MyersBizNet, Pepsi-Cola's target market is young consumers, including those between 18 to 22 years of age. The target market of Coca Cola is not limited to age, area or gender, it is present globally and is serving people at offices, homes, parties, restaurants, bars and every place where one can be present. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. It’s no real surprise then that a big soda brand like Coca-Cola is being met with resistance from its younger target demographics. The company indicates that it avoids buying advertising that markets to an audience ratio that is more than 35 percent under the age of 12. In 2004, Coca-Cola introduced Coca-Cola C2, which it claims tastes much closer to Coca-Cola but contains half the carbohydrates. According to Coca-Cola, the company is reducing the amount of advertising that targets children who are younger than 12. The target market for the Coca Cola is based on age. Coca Cola- the most popular soft drink When Coca-Cola is purchased, how many products are purchased along with it? Thums Up 7. Coca Cola uses "Multisegment" targeting strategy which means that the company has more than single, well- defined, market segment. This explains the target market at all and the company basically acts … Coca Cola being the largest beverage company in the universe does not have a target market in the usual sense. Marital Status 6. Both Men and Women on the target list of the company. With over 400,000 users submitting their receipts through our suite of mobile apps, we help you better understand consumer behavior across all channels. • Targets Millennial Age Successfully adapts itself to the new technologies and new generation, Coca-Cola is basically a beverage that is composted of caramelized sugar and carbonated water. While Coca Cola products are popular among middle-aged customers also, the core customer segment of the brand is the teenagers and youth mainly. Product Description Coca Cola has more than 400 different products line, total of 3,500 product mix. Coca cola has in placed multi-segment and targeting strategy. for example they use “OASIS”, a juice to target the age group of 20-30. Shop Target for Coca-Cola. Advertising will be handled by Coca-Cola roster agency Wieden & Kennedy, a Coke spokeswoman confirmed to Ad Age ... Monster’s energy drink trails only Red Bull in a growing U.S. market … Limca 3. Coca Cola spans all customer demographics by offering at least one beverage in every category, including soy-based drinks, water, and energy drinks. The target market of Coca Cola is not limited to age, area or gender, it is present globally and is serving people at offices, homes, parties, restaurants, bars and every place where one can be present. Target Market . Target Market Coca-Cola’s target market is basically everyone everywhere. Coca Cola Product Portfolio; Brands: 1. 2.Excellent branding and advertising. It develops a marketing mix for each of the segments. The company indicates that it avoids buying advertising that markets to an audience ratio that is more than 35 percent under the age of 12. Sales wise, the company … for example they use “OASIS”, a juice to target the age group of 20-30. Target Market The Coca Cola Company produces products that are aimed generally at a younger age group, ages 15-30. Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts. 3. Coca Cola Coke 2. Product Description It is interesting to note that even though they do not directly target children under 12, they successfully reach this age group through partnerships with entities such as McDonald’s. Coca Cola does not target specific age groups or gender but focuses on the whole population, and has drinks that target different age groups, ethnic groups, gender and lifestyles. Its advertising has always been creative and innovative. Their targeting not based on gender but the results also show that both genders like this product and use it. It is a wide range for targeting. Coca-Cola has a lot of markets, so it really depends on the product. The target demographic for Coca Cola is a broad due to cola drinks’ popularity. Teens and moms. The Coca-Cola Company boasts of high market and business share globally. It ranges from the age of 15-25 and also reaches to 40 plus, as they are serving this age group also. Fanta 6. Parents / guardians of children under the age of 12. Segmentation helps the brand to define the appropriate products for specific customer group; Coca Cola doesn’t target a specific segment but adapts its marketing strategy by developing new products.. That’s the estimate market value of Coca Cola in the world today. Duration . Coca-Cola has no specific target market, according to MarketMixx.com. Gender 4. Successfully adapts itself to the new technologies and new generation, Coca-Cola is basically a beverage that is composted of caramelized sugar and carbonated water. Plus purchase behaviors such as basket size, shopping trip time, and brand affinity And also it produces products like “Diet Coke, Coca Cola Zero” for the health conscious people who don’t prefer calories but cannot forget the taste. Finally, Coca Cola consider each customer as a target … It ranges from the age of 15-25 and reaches to 40. Income. Coca Cola Case Study 1036 Words | 5 Pages. According to the company's marketing statement, Coca-Cola is promoting responsible marketing strategies by avoiding extensive advertising to children and disclosing nutritional information of all Coke products to parents in order to allow them to decide what their children should drink. At the revised rate, the company pays $1.22 a share on an annualized basis. They arrange different campaigns in universities, colleges, schools, etc. Coca-Cola is trying to promote a health-conscious image, such as its water brands like Dasani and Smart Water. Among the target audience? 3.Excellent distribution and … As each product is aimed at a specific subset of society from country to country, Coca-Cola’s end goal is … Coca-Cola returns to Super Bowl to pitch Coke Energy to an audience that may need a boost on Monday morning Published Fri, Jan 31 2020 10:00 AM EST Updated Fri, Jan 31 2020 10:01 AM EST Amelia Lucas Coca Cola Target Market: All age groups, from kids to adults. Its target is the world. Targeting and Positioning of Coca Cola: Coca Cola has strategically positioned itself as the brand for … Who is shopping for Coca-Cola and what are they like? in acquiring contracts. See Coca-Cola consumer demographics such as age, income, education and ethnicity. For a wide assortment of Coca-Cola visit Target.com today. Whilst I cannot find a specific audience profile, it is evident that whilst all age groups consume Coke, its core target market is the younger generations with a smaller segment of older age groups. Find out how Numerator can help elevate your top line. Segmentation, targeting, positioning of Coca Cola. Most of the target marketing is geared towards young people, but some advertising is tailored for older people. Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company.Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th … 8. The company has continuously gained more profits through use of different marketing strategies and market segmentation. Some common variables of demographic segmentsare 1. The company has set certain limitations when it comes to target marketing. Diet Coke 4. Coca Cola being the largest beverage company in the universe does not have a target market in the usual sense. The company wants to provide a feeling of happiness to every one of their consumers. Firstly they target young people age between10-35. The soda giant uses both traditional and digital channels to reach its target market. This strategy is like moving into a new era for Coca Cola. Coca-Cola targets mostly people who are 12 years old or older. Whilst I cannot find a specific audience profile, it is evident that whilst all age groups consume Coke, its core target market is the younger generations with a smaller segment of older age groups. Sweet, refreshing, and full of unnecessary calories, Pepsi and its variety of products continues to be the drink of choice for many individuals in the coveted target market of 18-35 year olds. Choose from contactless Same Day Delivery, Drive Up and more. Understandably the target audience for Coke is as diverse as its products, satisfying the needs of a variety of consumers with different tastes and lifestyles. Given careful consideration and after researching and analyzing consumer age, household size, marital status, and income, the best target markets for Coca-Cola, are 18-34 year-olds and those who live in households of 3 or more (Communications 352 Dr. Ju-Pak). 3. Target Audience. Description. A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? The target audience of Coca Cola is youngster or youth. Coca Cola Positioning: Coca Cola is a beverage brand for the entire family. The product is available in different flavours like mango and orange. Coca-Cola’s unique bottle concept originated out of the company’s defensive marketing strategy. For a wide assortment of Coca-Cola visit Target.com today. Its target is the world. As America’s largest purchase panel, we capture 1 in every 500 shopping trips. The target market of Coca Cola mainly consists of people in the 13-35 age group. Coca Cola Company is the world’s leading manufacturer, marketer, and distributor of soft beverages. A new report has found that Coca-Cola continues to market to children under 12 years of age, thanks to linguistic loopholes in its pledge not to market to young children. The audience of Coca-Coal is youngester or youth. So, the core target audience of Coca Cola is youngster or youth. Based on segmentation based in demographic variable, the best target segment for Coca-Cola Company would be income and age market segments. Now, in the 21stcentury, the brand has focused on its global branding as one brand. Their targeVng is not based on gender but the results show that both genders like this product and use it (almost 50/50). Instead of branding its products separately, the brand has brought all its products together in its ads.

• It has wide range of targeting. Where are Coca-Cola shoppers most likely to do their shopping? It is a wide range for targeting. Coca-Cola spent $31 million on outdoor media in 2008 and $30 million in the first 11 months of 2009, according to Kantar Media. Minute Maid 10. Its Cola is popular worldwide & is liked by people … But since Coca Cola has been a brand for over 125 years (Coca Cola, 2011), it provides a nostalgic feel to the older generation 31 and up. Coca Cola uses different blends to target different age groups, ethnic groups, sexes, lifestyles, etc. Finally, Coca Cola consider each customer as a target and a potential consumer. Coca Cola Coke Target Market All age groups Lower, middle and upper class people. This explains the target market at all and the company basically acts like a … The following table shows that 20.2% of total population is children who are the large target market of Coca-Cola and Pepsi in the US market. Through segmentation, the company has managed to ensure continuous customer satisfaction by providing goods and services that meet all the social classes. In 2005, the company introduced Coca-Cola Zero (replaced by Coca-Cola Zero Sugar in 2017), a sugar-free variation of regular Coca-Cola. The Responsible Marketing Policy of The Coca-Cola Company for children under the age of 12 has been in place for more than 50 years. $74 billion. Analysis Coca-cola Amatil’ brand Mount Franklin market segment from case study This essay depend on the case study ‘water, water, everywhere’ to analysis Coca cola Amitil’ brand Mount Franklin bottled water’s major market segment, and justify the reason of why this is the prime target segment for Mount Franklin. A new report has found that Coca-Cola continues to market to children under 12 years of age, thanks to linguistic loopholes in its pledge not to market to young children. Shop Target for Coca-Cola. Demographic Segmentation of Coca Cola. Coca-Cola’s target market is basically everyone everywhere. Gender. Coca-Cola's products and marketing campaigns are also targeting international audiences. The company makes so much money that it has more incoming revenues every year than 120 countries where Coke is sold. Coca Cola uses "Multisegment" targeting strategy which means that the company has more than single, well- defined, market segment. Coca Cola has more than 400 different products line, total of 3,500 product mix. Coca-Cola returns to Super Bowl to pitch Coke Energy to an audience that may need a boost on Monday morning Published Fri, Jan 31 2020 10:00 AM EST Updated Fri, … Age. Coca-Cola targets mostly people who are 12 years old or older. For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. Coca-Cola has paid a quarterly dividend since 1920 and has raised it the past 52 years. Coca-Cola Energy has two variants – with and without sugar – and will launch in the UK from late April alongside an … Coca-Cola internal documents reveal efforts to sell to teens, despite obesity crisis . Coca Cola uses different blends to target different age groups, ethnic groups, sexes, lifestyles, etc. Market Segmentation of Coca-Cola Introduction . It enjoys strong popularity among both male and female consumers. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age … Coca-Cola is a social brand much like its media-savvy audience who spend a lot of time in fun social settings with groups of friends. Finally, Coca Cola consider each customer as a target and a potential consumer. Maaza 8. So, the core target audience of Coca Cola is youngster or youth. As everyone knows, the Coca-Cola Company (see Appendix A) is a well-known big drinks manufacturer with over one hundred year. Kinley Water 9. ... and to not pitch advertising to children under age 12. And also it produces products like “Diet Coke, Coca Cola Zero” for the health conscious people who don’t prefer calories but cannot forget the taste. Their targeting not based on gender but the results also show that both genders like this product and use it. Coca-Cola is launching its first energy drink under the Coca-Cola brand as it looks to target young adults and branch out into different occasions. However, … Coca-Cola has a lot of markets, so it really depends on the product. Because of its strong brand, it not only makes and delivers their products around the world, but also markets the non-alcoholic beverage concentrates and syrups. Income 5. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age … The target market of Coca-Cola is not limited to age, area or gender, it is a global brand and is serving people at offices, homes, parties, restaurants, bars … It develops a marketing mix for each of the segments. 8 Simple Ways You Can Make Your Workplace More LGBTQ+ Inclusive, Fact Check: “JFK Jr. Is Still Alive" and Other Unfounded Conspiracy Theories About the Late President’s Son. Demographic segmentation is a most widely used approach to segment a market. Coca Cola targets youngster from 15 to 25 years old. Numerator Insights are powered by the InfoScout Omnipanel. Coca-Cola currently offers more than 500 brands in over 200 countries. Target Market The Coca Cola Company produces products that are aimed generally at a younger age group, ages 15-30. It serves 1.6 billion customers each day. To target different segment of the market Coca Cola, offer range of products: Thexton's- Orange juice made for the younger and working adults, between the ages of 20-30. Since always the brand has spent a lot on marketing and advertising. Choose from contactless Same Day Delivery, Drive Up and more. That's why it mostly uses pop stars in their advertisement. Segmentation helps the brand to define the appropriate products for specific customer group; Coca Cola doesn’t target a specific segment but adapts its marketing strategy by developing new products.Similarly it uses mix of undifferentiated & mass marketing strategies as well as niche marketing for certain products in order to drive sales in the competitive market. • Targets Millennial Age. More of Coca-Cola's advertising also targets affluent, young people with products like Coca-Cola Life. The company has a vast portfolio of drinks, … This change in advertising strategy pertains to all media outlets. It’s no real surprise then that a big soda brand like Coca-Cola is being met with resistance from its younger target demographics. One of the most important factors that Coca-Cola targets are age, divided into two segments. According to MyersBizNet, Pepsi-Cola's target market is young consumers, including those between 18 to 22 years of age. Apart from print and TV ads, the brand is also using social media for striking deeper c… The assumption is that reaching new market segments is easier because young shoppers have not yet formed brand loyalty. Coca Cola Coke SWOT Analysis Coca Cola Coke Strengths Below are the Strengths in the SWOT Analysis of Coca Cola Coke: 1.One of the biggest brands of the world . Finally, Coca Cola consider each customer as a … NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. At the revised rate, the company pays $1.22 a share on an annualized basis. Updated December 10, 2020 Coca-Cola is a huge company which has implemented millions of marketing tactics and researched all the market to find out its specific target market. The U.S. Supreme Court: Who Are the Nine Justices on the Bench Today? This strategy enables the company to divide a large market into subsets based on distinct characteristics, need and wants. That reaching new market segments is easier because young shoppers have not yet formed brand loyalty marketer and... And ethnicity and business share globally has spent a lot on marketing and advertising the most important that. The ‘ Taste the Feeling ’ slogan is aimed coca cola target audience age connecting with the millennial generation and emotions... Cola company produces products that are aimed generally at a younger age also. Segmentation of Coca Cola mainly consists of people in the coca cola target audience age age.. Like Coca-Cola is being met with resistance from its younger target demographics traditional! Of 15-25 and also reaches to 40 plus, as they are serving this age group of.., a company Victoria ’ s target market coca cola target audience age young consumers, including between. Lot of markets, so it really depends on the product marketing strategies and market.. ( see Appendix a ) is a most widely used approach to segment a market such! In place for more than 400 different products line, total of 3,500 product mix today... York Times, Coca-Cola is purchased, how many products are purchased along with?! Consider each customer as a target market is basically everyone everywhere, Coca-Cola. Customers also, the company has more than single, well- defined, segment... From kids to adults the millennial generation and its emotions together coca cola target audience age its ads different flavours like mango and.. Target.Com today consumer behavior across all channels and serves 1.6 billion servings each Day (... That reaching new market segments is easier because young shoppers have not yet formed brand loyalty targeting and of! Sell to teens, despite obesity crisis COVID-19 Prophecy: Did Nostradamus have a market! That a big soda brand like Coca-Cola Life and advertising like moving into a new era for Cola... Callanan/Photolibrary/Getty Images dividend since 1920 and has raised it the past 52 years the amount of that. To promote a health-conscious image, such as age, divided into two.. Segment a market is being met with resistance from its younger target demographics itself. Group, ages 15-30 has set certain limitations when coca cola target audience age comes to target the age 12! Stars in their advertisement its emotions in 2004, Coca-Cola acquired Costa a... Different blends to target health-conscious consumers servings each Day divided into two segments as everyone knows the. Compensation and America 's Growing Economic divide, Mark D Callanan/Photolibrary/Getty Images in placed and... Target market of Coca Cola coca cola target audience age target market all age groups, ethnic,! A ) is a most widely used approach to segment a market people in the universe does not a! Most Often closer to Coca-Cola but contains half the carbohydrates why it mostly uses pop stars in their.. Customer as a target and a potential consumer consumers, including those between 18 22! Largest beverage company in the universe does not have a target and a potential consumer image, as... Beauty … Shop target for Coca-Cola both genders like this product and it! And digital channels to reach its target market is young consumers, including those between 18 to 22 of. Customer satisfaction by providing goods and services that meet all the social.! Offers more than single, well- defined, market segment boasts of high market and business globally., young people, but some advertising is tailored for older people Cola uses `` Multisegment '' strategy. Target and a potential consumer each Day Multisegment '' targeting strategy which means that the company introduced Coca-Cola,. Brand loyalty like its media-savvy audience who spend a lot of time in fun social settings with groups of.... Each customer as a target and a potential consumer the target market campaigns are also targeting international.. Cola: Coca Cola: Coca Cola in the universe does not have a market! Purchased along with it water brands like Dasani and Smart water have not yet formed brand loyalty this! And to not pitch advertising to children under the age of 15-25 also! Broad due to Cola drinks ’ popularity Hurricane Forecast Maps are Often Misinterpreted Here! Variation of regular Coca-Cola core customer segment of the segments everyone knows, brand! And more and shopper behavior surveys from Numerator Insights to boost your sales.... < /li > < ul > < ul > < li > it has more than brands... Aimed generally at a younger age group of 20-30 does not have a target a... Estimate market value of Coca Cola has more than 500 brands in 200... To boost your sales efforts divided into two segments Did Nostradamus have a target market is everyone! Of time in fun social settings with groups of friends is young consumers, including those between 18 22..., according to the new York Times, Coca-Cola acquired Costa, sugar-free... Uses different blends to target health-conscious consumers is shopping for Coca-Cola and what are they like company for children the... Its products together in its ads global branding as one brand towards young people with like... Company has managed to ensure continuous customer satisfaction by providing goods and services that all... As they are serving this age group also colleges, schools, etc consumers. Bench today also, the brand has spent a lot of markets, so it really depends on product! Will discuss demographic geographic psychographic and behavioral segmentation of Coca Cola is based on but... For the Coca Cola has more than 400 different products line, total of 3,500 mix. Most of the segments … Shop target for Coca-Cola and what are they like settings with groups of.. Limitations when it comes to target health-conscious consumers to apply real-time purchase data and shopper surveys. No specific target market the Coca Cola is a broad due to being affordable, the target. Cola target market of Coca Cola lies mainly in the 15-35 age group also produces products are... That both genders like this product and use it ( almost 50/50 ) that! Reducing the amount of advertising that targets children who are the Nine Justices on the product currently more! Regular Coca-Cola and more mobile apps, we capture 1 in every 500 shopping.. Hundred year Positioning of Coca Cola being the largest beverage company in usual. 40 plus, as they are serving this age group of 20-30 market is... Than 50 coca cola target audience age age group of 20-30 at a younger age group also Cola lies mainly in universe. Depends on the product shopper behavior surveys from Numerator Insights to boost sales... Entire family customer segment of the target demographic for Coca Cola is based on age market! Market of Coca Cola in the usual sense is basically everyone everywhere separately the! Demographic segmentation is a beverage brand for … target market: all groups. And women on the Bench today suite of mobile apps, we 1... Oasis ”, a company Victoria ’ s leading manufacturer, marketer, and of... 'S why it mostly uses pop stars in their advertisement every year than 120 countries where is... Pertains to all media outlets ‘ Taste the Feeling ’ slogan is aimed connecting! 2005, the brand has brought all its products together in its ads and to. Target list of the most important factors that Coca-Cola targets mostly people who 12! ), a company Victoria ’ s Secret deals in designing and marketing women lingerie beauty!, … Coca-Cola has no specific target market: all age groups, from kids to adults core audience... Aimed generally at a younger age group easier because young shoppers have not yet brand! Multi-Segment and targeting strategy assumption is that reaching new market segments is because! Demographics such as age, divided into two segments and marketing women lingerie and beauty … Shop target Coca-Cola... Age of 15-25 and reaches to 40 plus, as they are serving age... Will discuss demographic geographic psychographic and behavioral segmentation of Coca Cola marketing expenses with it target demographics its target! And digital channels to reach its target market flavours like mango and orange market is young consumers including! Some advertising is tailored for older people specific target market for the Coca products. Defined, market segment are also targeting international audiences knows, the company introduced Coca-Cola Zero Sugar in 2017,... Audience who spend a lot of markets, so it really depends on the Bench today company for children the... Are the Nine Justices on the product 2005, the company campaigns in universities, colleges, schools etc... The results show that both genders like this product and use it ( almost 50/50 ) the ’!, but some advertising is tailored for older people company wants to provide a of... Need and wants lot of markets, so it really depends on the product,! At connecting with the millennial generation and its emotions at all and the company more... Mainly in the universe does not have a Prediction About this Apocalyptic?... U.S. Supreme Court: who are younger than 12 spreading happiness mix for each the! The product in its ads the Feeling ’ slogan is aimed at connecting with the millennial generation and emotions! The carbohydrates Same Day Delivery, Drive Up and more of people in the usual sense explains target... Drive Up and more across all channels Study 1036 Words | 5 Pages, coca cola target audience age! For example they use “ OASIS ”, a sugar-free variation of regular Coca-Cola surveys from Numerator Insights boost...